RapidFire acquires IGA Worldwide
The in-game advertising network has acquired the company, which provides real-time ads inside videogames.
TC Media to rep Tele-Quebec digital display inventory
The French-language public broadcaster’s website features an extensive library of food and cooking content.
W Network gets social with #Rippleeffect
The Corus Entertainment channel is launching its first foray into original web programming with a reality show that can be influenced by social media.
Huawei partners with Live Nation for first Canadian campaign
The smartphone manufacturer aims to differentiate itself by going experiential with its first campaign in the market.
HGTV Canada and Ikea partner on miniseries
Produced by Shaw, “Quick & Easy Room Makeover” will be hosted online in a plan arranged by Jungle Media, with creative developed by Leo Burnett.
Secret Location gets equity investment from eOne
The unspecified stake will allow Secret Location to continue operating on its own to service broadcast, brand, agency and producer clients.
Rogers and Scotiabank ink six-year NHL sponsorship deal
The retail bank retains its title sponsorship of Wednesday Night Hockey as well as presence on Saturday and Sunday hockey coverage.
Competition Bureau rules in Transcontinental/Quebecor newspaper sale
The bureau has said that Transcontinental needs to sell 34 of the 74 purchased titles in order to preserve competition in Quebec.
Twitter Canada adds head of brand strategy
The social media co’s Canadian office has hired Jamie Michaels from Rogers Media.
The Big Bang Theory wins the week: BBM Canada
Bell Media’s Thursday night comedy had the most viewers for the week of May 12 to 18.
Microsoft Canada expands advertising team
Rachel Levy comes to the company from her most recent role at Metro Media Sales.
Corus hires BCP GM
Carol-Ann Kairns is joining the media co as its general sales manager.
AOL Canada adds a sales team lead
Michelle Bailey comes to the company from Microsoft Advertising.
Details on the Canadian Tire Corporation’s deal with TSN
Nathalie Cook, VP of sales and brand partnerships at TSN and CTC’s Duncan Fulton on the monumental deal.
Seevibes announces $1 million in seed round funding
The social TV measurement company will use the money to increase its international presence as well as add media partners.
