Is a ‘GRP 2.0’ needed for mobile measurement?
Media panelists at the IAB Canada and Addictive Mobility Mobile First strategy forum, including Peter Vaz of McLaren McCann, discussed how better measurement could increase mobile investment.
TC Media launches programmatic marketplace
Chris Patheiger, digital marketing director, TC Media, on the marketplace’s position as being premium and brand safe.
Internet usage continues to grow: MTM
Time spent online has grown to almost 21 hours per week according to new data from Media Technology Monitor.
Montreal sweeps Lightning to big numbers
The Canadiens pulled in more than 1.7 million viewers on average for Tuesday night’s NHL Playoff game.
NABS names new executive director
Manuela Yarhi is taking over the position this month.
BrightRoll rolls out new features
The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.
Canadians get charged up with Telus and Play Taxi Media
The cab-based ad company is placing phone chargers in the back of its fleet thanks to a sponsorship from the telco.
Who is watching Netflix in Canada?
New data from Media Technology Monitor offers deep demographic data on who is watching and how they are using the OTT VOD service.
The Big Bang Theory gets top spot: BBM Canada
CTV’s Thursday night laugher had the most viewers for the week of April 7 to 13.
BroadbandTV to manage fan-uploaded content for FremantleMedia
The Vancouver-based digital media company and MCN will source and monetize video clips for more than 200 shows such as America’s Got Talent.
Toronto Star is most read newspaper in Toronto: NADbank
The Torstar paper posts the most print and online readers, according to the latest report from the measurement company.
TSN nets big audience for Raptors playoff return
Saturday’s opening game against Brooklyn was the most-watched Raptors game since 2002.
Rogers Communications’ Phil Lind to exit as regulatory chief
The long-time exec will advise the media giant for three years, while remaining on its board of directors.
Philly ups its OOH
With a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.
Lamar Advertising partners with Imagi Outdoor to expand reach in Quebec
The deal means Lamar will now have OOH reach in 140 markets across the province.
