Crucial Interactive acquires Okra Media
Toronto-based Crucial has acquired the company, which specializes in building rich-media-based cross-platform ads.
Rogers Media hires a director of content strategy
The Globe and Mail‘s Derek DeCloet tells MiC about his new role, which is part of the most recent round of changes in the publishing division at the company.
Addictive Mobility launches interstitial video ads
The company just wrapped the first campaign with the unit, bringing interstitial ads to its clients for the first time.
Rogers’ NHL programming takes shape
Scott Moore reveals ratings expectations and fills in more details about the broadcaster’s plans following the announcement of key talent acquisitions yesterday.
Bell Media Mix plans biggest-ever Applebee’s Canada campaign
The restaurant chain is using voice-overs from local managers for radio spots, coupled with digital and TV ads in communities with an Applebee’s within 30 km.
Omnicom signs deal with Instagram
The year-long deal is the first of its kind for the Facebook-owned platform.
Screenies’ sophomore year dips in ratings
Despite the return of host Martin Short, fewer viewers tuned into CBC for the second edition of the CSAs than 2013’s inaugural event.
Rogers unveils NHL anchors
George Stroumboulopoulos will end his show with the CBC after this season and anchor the team starting in the fall, with Don Cherry and Ron MacLean continuing on Coach’s Corner.
GE Monogram launches branded chef series with enRoute
Print and video content featuring Canadian chefs will appear in Air Canada’s inflight magazine as well on the back-of-seat entertainment system.
Spun Out debuts to big numbers
The new CTV original comedy brought in over a million viewers for its Thursday night premiere.
Rogers goes outside for radio push
A promotional campaign for ten stations across the country is using media outside Rogers’ network of properties, a first for many stations.
Next generation wearables, privacy and drones at SXSWi: blog
Jodi Brown, director of content at Mediacom, dissects the first days of the festival, with notes on the top trends and activations, from line-holders to the return of Grumpy Cat.
Mondelez announces partnership with Facebook
The brand is shifting more money into digital and incorporating the social media site into the core of its media planning.
Bristow Media announces social media innovation incubator
Julie Bristow’s company unveiled plans for the new project at the inaugural #AcademySocial event during Canadian Screen Week.
Rogers announces FXX Canada programming slate
With new series Fargo and Ali G: Rezurection, the younger-skewed extension of FX Canada will launch alongside the new FXNOW video player and app Apr. 1.
