(Still) intimate and interactive: MuchMusic at 30
A tribute to MuchMusic’s 30-year tradition of media innovation and reinvention.
Kevin O’Leary, Bruce Croxon leaving CBC’s Dragons’ Den
Michael Wekerle and Vikram Vij will replace the departing venture capitalists on the popular reality series.
Big Brother Canada announces sponsors and ratings
The Brick, Twistos, Ramada, Divergent and Pizza Pizza have all activated since the second season of the reality series premiered March 5.
Spotted! Need For Speed hands out parking tickets
Disney promotes the Aaron Paul action flick by ticketing potential movie-goers’ vehicles.
Great beer and patchy insights at SXSWi: blog
Joseph Leon, chief digital officer at Cossette Media, on the highs (debunking Oreo’s Super Bowl dunk) and lows of his first visit to the conference.
The Kit expands with French print version
Giorgina Bigioni, publisher of the Torstar-owned beauty mag, on how it plans to reach women in Quebec.
Ford Lincoln takes the week: Media Monitors
The car co had the most advertising airtime in Toronto for the week of March 3 to 9.
L’Oreal partners with OMNI to target South Asian community
The beauty brand is sponsoring Bollywood Star, a four-part talent search competition series on the Rogers-owned station debuting April 6.
Mediacom partners with Celtra on mobile
The media co has signed a global deal with the company to deliver more effective mobile ads for its clients.
BCON Expo preview: A better model for content marketing measurement
Robert Rose, chief strategist at the Content Marketing Institute, on how marketers can get more efficient results from their content marketing metrics.
Tools of the trade: Jelli gets programmatic on the radio
The company has launched SpotPlan, bringing programmatic buying to broadcast radio in the US, with plans to eventually expand into Canada.
TSN launches GO app
The app will feature live streaming and on-demand content from TSN and TSN2.
DentsuBos wins full Constellation Brands account
The company has expanded its remit with the wine and spirits company to include media for its full line of SKUs following a formal RFP at the end of 2013.
Shaw Media’s sales integration
Errol Da-Re, SVP of sales at the media co, on the changes that have gone on in the past year and how 2014 is shaping up so far.
Kit Kat Canada launches biggest-ever campaign
The Nestle brand has shifted its media budgets to focus on social and digital (including a Break Assist app) in order to reach millennial consumers.
