Sponsors unveiled for second season of Amazing Race Canada
Air Canada and Chevrolet are back for the sophomore season, with two new sponsors added to the list.
Canada gets four Festival of Media Global shortlist mentions
Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.
Diddy’s Revolt TV partners with ad platform ToneMedia
As part of the agreement, the Revolt video player will show up as embedded advertising on approximately 50 websites that ToneMedia either owns or represents.
Advertising gains projected for AOL
A report released this week by eMarketer predicts that the once seemingly-doomed digital media company will enjoy its first double-digit ad gains since the recession.
Wild Canada app represents ‘a new type of content’ for CBC
The Secret Location-produced companion app to the upcoming CBC wildlife documentary series functions like an extra episode, say producers.
Paralympics post strong opening weekend
Overall, 5.3 million Canadians have tuned in to the coverage at some point between Friday’s Opening Ceremony and Sunday evening.
Academy Awards take the top spot: BBM
The CTV broadcast of the awards show brought in the largest number of daily viewers for the week of Feb. 24 to March 2.
Olive Media promotes Smith to president
Theresa Smith tells MiC about the new role and the company’s upcoming effort to reposition itself in the market.
Crucial Interactive acquires Okra Media
Toronto-based Crucial has acquired the company, which specializes in building rich-media-based cross-platform ads.
Rogers Media hires a director of content strategy
The Globe and Mail‘s Derek DeCloet tells MiC about his new role, which is part of the most recent round of changes in the publishing division at the company.
Addictive Mobility launches interstitial video ads
The company just wrapped the first campaign with the unit, bringing interstitial ads to its clients for the first time.
Rogers’ NHL programming takes shape
Scott Moore reveals ratings expectations and fills in more details about the broadcaster’s plans following the announcement of key talent acquisitions yesterday.
Bell Media Mix plans biggest-ever Applebee’s Canada campaign
The restaurant chain is using voice-overs from local managers for radio spots, coupled with digital and TV ads in communities with an Applebee’s within 30 km.
Omnicom signs deal with Instagram
The year-long deal is the first of its kind for the Facebook-owned platform.
Screenies’ sophomore year dips in ratings
Despite the return of host Martin Short, fewer viewers tuned into CBC for the second edition of the CSAs than 2013’s inaugural event.
