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Magazine subscriptions and single-copy sales down: AAM report
While those two numbers are down, digital replica edition numbers are nearly tripled for the same period last year, according to the measurement company.
105.9 The Region launches
Debra McLaughlin, general manager of the new York Region station, talks about its content and target demographic.
Dempster’s releases full-length customizable romance novel
The 120-page novel is targeted at suburban moms to support the launch of the new Dempster’s Zero brand.
CTV takes care of digital business for the Juno Awards
The Bell Media channel has launched Juno Tribute Nation, an online initiative that aims to engage Canadians with the upcoming music awards and asks them to upload a version of Bachman-Turner Overdrive’s “Takin’ Care of Business.”
Google names new head of YouTube
Susan Wojcicki, who was hosting company operations in her Menlo Park, Ca., garage when it first incorporated in 1998, is being moved from her current post as SVP of advertising.
AOL Canada hires new video and mobile monetization manager
Marla Natoli comes on board as the company builds on growth in video and mobile sectors.
Rogers unveils first NHL programming details
The media co announced it will expand Saturday night coverage, introduce younger-skewing Sunday night events and build a new NHL studio as part of its blockbuster deal.
TunedIn aims to connect social and TV this Thursday
Details on the experimental app, which aims to connect social media activity to TV across Canada’s major broadcasters later this week.
The Grammy Awards take the week: BBM
City’s broadcast of the music industry awards brought in the most single-night viewers for the week of Jan. 20 to 26.
Could Twitter leverage internet-TV chatter?
Marketers can hone in on those who tweet about what they’re watching on TV, but what if they want to reach #OITNB fans? Matthew Ramella, VP of digital at UM, weighs in.
Looking forward on Facebook’s 10th anniversary
Joseph Leon, chief digital officer, Cossette, shares his thoughts on how the social network will impact advertising for years to come.
Microsoft names new CEO
Satya Nadella, who has worked for Microsoft since 1992, has been appointed to the position by the company’s board of directors.
Super Bowl posts second-best ratings performance
Sunday night’s CTV broadcast of the football game brought in an average audience of 7.3 million viewers.
TSN catches MLB rights
The Bell Media-owned sports network will broadcast over 75 baseball games per season on Sundays, Mondays and Wednesdays.
Three digital trends: Microsoft
Natasha Hritzuk, global senior insights director, reveals trends that urge brands to educate consumers on deeper data exchange, learn when to interrupt people and how to create anticipatory content.
