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City brings in record audience for Grammys
The Rogers Media broadcast brought in an average audience of 2.54 million viewers, making it the most-watched program ever for the channel.
Ipsos expands media reach in Canada
Joanne Van der Burgt has been hired to lead the company’s media measurement practice north of the border, with the aim to be ready to introduce its Ipsos MediaCT analytics to Canada this spring.
Corus to bring Hispanic TV giant Univision to Canada
Corus will rebrand TLN en Espanol as part of a licensing agreement with Univision Communications to launch Univision Canada.
Canal Vie partners with Energie Cardio for weight loss show
The recruitment campaign for Maigrir pour gagner: Le defi du Quebec will feature high visibility of the Quebec fitness centre brand.
CTV sells out the Super Bowl
Labatt returns as the lead sponsor for the big game on Feb. 2, with Ford, McDonald’s and Nissan filling the spots for quarter sponsors.
AOL acquires Gravity
The internet personalization technology acquisition aims to enhance advertisers’ analytics and targeting capabilities on Huffington Post and other brands.
Getting digital with the heads of Canada’s newspapers
Representatives from the Globe, Toronto Star, La Presse and Postmedia all shared statistics at the Canadian Journalism Foundation’s event Thursday.
Canadian Tire documents a community
The retailer has partnered with the CBC to air a documentary with footage captured during the making of its Team Photo project.
Saving Hope returns strong for CTV
The first two episodes of the returning hospital drama averaged 1.7 million viewers, according to final ratings data.
TubeMogul viewability reporting comes to Canada
The programmatic buying platform has introduced enhanced reporting on how end users interact with video ads into its dashboard.
On the MiC: Facebook’s Steve Irvine talks mobile
The social media company’s Canadian group director of global marketing solutions on how its platform can become the new primetime for advertisers, ahead of his FFWD Ad Week panel.
App-etite: Qriket
The app, which is currently working with 50 Canadian companies, tracks and shares 40% of its revenue from advertisers with its users, with clients paying when consumers opt-in rather than for impressions.
Two thirds of anglophones have smartphones: MTM
Media Technology Monitor releases the latest findings on technology adoption rates, showing Canadian anglophones continue to embrace the internet for TV.
IPG Mediabrands promotes two in c-suite
Henry Tajer (pictured) is now global COO and Russell Marsh has been named the network’s first chief data officer.
Most TV viewers consider multitasking a distraction: study
Viewers fidgeting with their smartphones and social media while watching TV are not really paying attention, according to a report from TiVo.
