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Canadian Tire makes an ice truck
The company took the saying “as cold as ice” to the next level with a new campaign that centred around the Bridgestone NHL Winter Classic.
Associations reflect on 2013: ACA
The ACA’s Ron Lund and Bob Reaume reflect on the new digital alliance, possible agency oligopolies and the need for better measurement.
The Big Bang Theory takes top spot: BBM Canada
The comedy was the most watched show for the week of Dec. 9 to 15.
CRTC approves Corus purchase of Teletoon, Historia and Series+
While approving the takeover of the former Astral Media assets from Bell Media, the regulator imposed key anti-competitive measures given ownership ties between Corus and Shaw Communications.
MiC’s Nice List: Best of 2013
From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.
TSN announces World Juniors Twitter Amplify campaign
McDonald’s Canada sponsors the country’s first live sports Twitter Amplify campaign for the hockey tournament.
MiC Most Clicked 2013: Rogers changes sales structure
The media co announcing it was changing the way it works with agencies was the most-read story of the year.
Associations reflect on 2013: IAB Canada
President Chris Williams and Joe Strolz, chairman of the board, on three things they realized this past year, and emerging trends going into 2014.
Petro-Canada buys the top: Media Monitors
The gas company entered the list in the top spot in Toronto for the week of Dec. 9 to 15.
CRTC changes TV news service framework
New measures mean Canadians can subscribe to any news service, either in bundles or à la carte.
Facebook growing fastest among Canadian seniors: MTM
A report from Media Technology Monitor shows penetration among users 65 and older has grown at a rate of 38% since 2010.
Molson goes the distance
The beer brand is airing its longest-ever TV spot on Dec. 26 during the World Junior Hockey Championship.
MiC Most Clicked 2013: Sunni Boot to step down at ZenithOptimedia
The industry veteran’s announcement that she was leaving daily operations at the media agency is the second most-read post of the year.
Associations reflect on 2013: ICA
The ICA’s Gillian Graham on three trends she spotted this past year and three things her organization is preparing for as we head into 2014.
The evolution of brands on social
Rebecca Shropshire, director of digital sales at the CBC, on why brands and agencies are moving away from community management and towards ads on social media.
