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Millennials are media multi-tasking machines: report
A new Media Technology Monitor poll finds that 85% of adults aged 18 to 33 report being connected to the internet while watching TV.
Facebook tests autoplay video ads
A Mindshare promo for Summit Entertainment’s Divergent serves as a guinea pig for the new ad unit.
M2 names new VP, client business partner
Robin LeGassicke joins the IPG Mediabrands agency from Maxus Canada.
Robin Hassan on what’s hot and not for 2014
From multi-device campaigns to branded apps, find out what the SVP of digital strategy for MediaCom Canada thinks is on the rise and what’s cooling off.
MiC’s Most Clicked 2013: Oreo gives fans the One Direction treatment
A contest from the Mondelez brand around the pop group this summer (unsurprisingly) garnered big hits.
Big Bang Theory takes top spot: BBM
The comedy was the most-watched show for the week of Dec. 2 to 8.
Mindshare names Unilever client lead
David Pullan has been promoted to head up Unilever business in North America and lead the New York office for the media agency.
MediaCom names global head of digital investment
Vik Kathuria has been promoted to the newly created role from the US office.
NBA Canada partners with Foot Locker
Dan Mackenzie, VP and GM of the league in Canada, talks about the deal with the retailer and how it will be activating.
Rogers’ NHL deal could spur regulators: Moody’s
The ratings agency speculates the hockey deal could spark CRTC intervention if it is seen to be adverse to consumers.
MiC’s Most Clicked 2013: More changes at Bell Media
The departure of former VP of brand partnerships Mary Kreuk and head of research Rob Dilworth following Bell Media’s acquisition of Astral Media is the fourth most-read story of the year.
Leveraging real Christmas joy: MiC’s Holiday Tour
Denneboom’s Leslie Krueger, UM’s Shelley Smit and Maxus Canada’s Ann Stewart on Christmas activations from WestJet, Sainsbury’s and the Portable North Pole.
Instagram Direct’s opportunities for brands
Matt Di Paola of Critical Mass shares his thoughts on the advertising possibilities the expansion could offer and the push to get paid spots on the service in Canada.
Next Issue Canada promotes launch
The new Rogers Media initiative has kicked off a cross-platform advertising campaign to let consumers know about its 30-day free trial.
MiC’s Most Clicked 2013: Molson brings Coors Banquet to Canada
The news that Molson Coors Canada was launching the beer north of the US was the fifth most-clicked story of the year.
