Ad expenditure gets slight boost: ZenithOptimedia report
The media co has boosted its forecast by 0.2% for the year, leading into the largest sustained period of growth for ad spend in 10 years, according to the report.
Spotted! Grey Goose flies off the board
The vodka brand tries OOH for the first time, setting silhouetted geese free across downtown Toronto for a campaign targeting millenials.
One last thing: Sunni Boot talks media skills
With a new non-media side CEO taking the top spot at IPG Mediabrands this week, the ZenithOptimedia Canada topper on what people need to succeed in today’s media industry.
Ford Lincoln buys the top: Media Monitors
The car co bought the most airtime in Toronto, with Rogers Wireless taking the spot in Montreal for the week of Nov. 25 to Dec. 1.
City announces mid-season schedule
The Rogers Media channel continues to cater to a primarily urban audience, with new additions like the supernatural Resurrection to its schedule.
Procter & Gamble leads 2013 ad spending: Nielsen
From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
TC Media acquires 74 Sun Media titles
The deal, worth $75 million, includes all of Sun Media’s weekly community titles in Quebec.
CRTC approves sponsored programs on CBC Radio 2
The regulator has given the green light to sponsored shows on the pubcaster’s Espace Musique and Radio 2.
Newspaper revenue down in 2012: StatsCan
The government agency has released its latest newspaper numbers, which show advertising revenue dipped by 9.3% between 2010 and 2012.
Rogers expands deal with Edmonton Oilers
The telecom company has bought naming rights to the new Rogers Place arena, which is set to open in 2016.
Spotted! The Great Martian War invades Toronto
An alien-inspired projection wall promoted the History channel’s original Canadian film and a companion app around Toronto last night.
Gusto to launch on Bell
Chris Knight, president and CEO of the channel, on how it plans to stand out against its main food and lifestyle competitors.
Exchange Lab secures $8 million in funding
Company CEO James Aitken tells MiC about the money from Business Growth Fund, which will be used to accelerate international growth and add to its trading and intelligence platform DataLab.
Sun Media slashes 200 jobs
The Quebecor-owned media company announced about a quarter of the latest layoffs will come from editorial.
