CBC unveils plans for Scotiabank Hockey Day in Canada
The pubcaster plans elaborate coverage of four NHL games and several community events across Canada.
JWT Intelligence unveils 2014 trends list
Immersive experiences, consumer impatience and remixing traditions are amongst the top things the agency is looking out for in the coming year.
On the MiC: MDC’s chief procurement officer on Canada’s need to differentiate
Brett Colbert on the need to reverse the trend of using blanket North America campaigns for Canada ahead of his ICA Procurement’s Perspective talk.
Graham Moysey takes top Digi Awards prize
The AOL Canada GM took the nextMedia Global Award of Excellence at last night’s ceremony, with Grip Limited’s The Movie out Here taking Best in Branded Entertainment.
Jean Coutu installs an e-store window
The virtual store lets transit users shop with their smartphones and promotes the pharmacy’s online boutique.
V Media Group picks up MusiquePlus, MusiMax
The Montreal-based media co is the new owner of Bell Media’s French-language music channels, which were divested following Bell’s purchase of Astral earlier this year.
Big Bang Theory draws a crowd: BBM
The CTV show was the most-watched of the week, as BBM Canada rolls out changes to the numbers it sends out for its weekly Top 30 report.
The Verdict: Air France builds buzz in Ontario with experiential
The airline’s Instant Takeoff execution drew 5,500 entrants, with 300 people showing up for the possibility of claiming the free flights in Toronto.
Glam Media Canada partners with LaineyGossip
The company has announced it will be the exclusive sales partner for the celebrity blog.
Pizza Pizza to promote loyalty in 2014
“Club 11-11” cards will be the subject of a big marketing push on radio and TV in the new year.
Ron Burgundy is golden for TSN’s Roar of the Rings
The Anchorman 2 star contributes to a 38% increase in viewership for TSN’s curling championship.
Ubisoft hacks Off The Record
For its upcoming release Watch Dogs, the videogame maker took over a broadcast of the TSN talk show with the help of thousands of fans.
Harvey Carroll on his jump to media
The new IPG Mediabrands Canadian CEO tells MiC about the opportunities he sees for media agencies to connect consumers with brands and the challenges of today’s rapid pace of change.
The Weather Network partners with Juice Mobile
The sales team at the media co will sell its mobile and tablet inventory in partnership with Juice Mobile’s Nectar platform.
Toronto 2015 Pan Am Games launches new website
Mobile-friendly Toronto2015.org will host live results as well as an interactive storytelling platform for sponsors.
