Execs brave the cold, sleep outside for Covenant House
Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.
TSN brings Ron Burgundy to Winnipeg
The channel is partnering with Will Ferrell, star of Paramount Pictures’ Anchorman 2: The Legend Continues to have his character call live action during the Tim Hortons Roar of the Rings curling tournament.
Chatelaine launches coffee line
The Rogers Media title is expanding its brand with a new line of coffee that will be available at Longo’s supermarkets in the Greater Toronto Area.
Big Bang Theory dominates ratings: BBM
The comedy nabbed 3.55 million viewers, while CTV Evening News remained the #1 weekly show for Nov. 11 to 17.
Rogers brings speed challenge to Cineplex
The company is showing off the speed of its LTE mobile network with side-by-side download comparisons with competitors in movie theatres and Rogers stores.
Rogers Media unveils digital Grammy Award hub
The multi-platform coverage for music’s big night aims to tie together the media group’s varied TV, radio, print and online brands.
EQ Works introduces Hercules
The Toronto-based programmatic company is focusing on brand safety with a new tool that uses real-time data and analytics to help advertisers avoid click fraud and false inventory.
Bacardi to unveil new attitude in 2014
The rum brand’s “Untameable” campaign will target millenials with new TV ads and taglines, and will run through most of next year.
Mark’s crashes the Grey Cup
The retailer is expanding its CFL sponsorship activations with a new focus on digital and social that will see it document the journey of six friends going to the big game.
Blue Ant shares branded content success story
At the Havas Collaborative Alliance, Blue Ant Media’s Ryan Fuss effuses about the power of partnerships and his company’s success working with Starcom, Cheil and Samsung.
Sears buys top spot: Media Monitors
The retailer bought the most airtime in Toronto, with CTV taking top spot in Montreal for the week of Nov. 11 to 17.
Boston Pizza calls out festive fakers
The restaurant is launching its first mass media campaign to promote its gift cards with a series of digital and TV spots.
Juice Mobile expands into Western Canada and US
Neil Sweeney, president and CEO of the company tells MiC about adding Kyle Fletcher to the team as it expands its presence.
Bell Media rolls out CTV GO
The free mobile and desktop app will allow for live and on-demand viewing and offer advertisers a new suite of large display and clickable pre-roll ad formats.
Marketel wins De Facto
The company has won the media business for the anti-tobacco organization, following a competitive review.
