Behind Shaw’s deal with Twitter Canada
Paul Burns tells MiC about the partnership, which will go live this fall with the media company’s new lineup.
Spotted! Dawn dishes out goodness
The P&G dish soap brand hosted a pop-up poutinerie, handing out free food to drive sampling of its product.
Canada in Cannes: Making experiential magic with Sid Lee and Cirque du Soleil
Sid Lee chairman Bertrand Cesvet previews some of the agency’s presentation plans.
CTV launches TV Everywhere platform, sked switches and Twitter pact
The broadcaster unveils a refreshed 2013-2014 primetime schedule with time slot changes and a handful of new series.
MuchMusic unveils sponsor lineup for 2013 MMVAs
Joining the awards show this year is Wonka’s Nerds candy brand, which will host a contest allowing consumers to customize their MMVA experience.
Shaw to rebrand a specialty channel, launch Twitter partnership
Barbara Williams tells MiC about the media co’s fall offerings, with Global adding 18 new shows to its 2013-14 lineup.
Quebec’s TVA eliminating 90 positions
The cuts, totalling about 4.5% of the Quebecor subsidiary’s staff, were due to the challenging media market, TVA said.
Muskoka Brewery wants to know your summer vice
The company has launched an Instagram contest for its seasonal brew, Summer Weiss, and has partnered with The Weather Network.
Rogers execs on why they’re serious about comedy
Jack Tomik and Malcolm Dunlop talk new ad options, building brands and going after comedy-loving younger demos.
Online ad spend to beat TV in 2017: PwC
The company’s latest Global Entertainment and Media Outlook says TV ad revenue is set to grow by 1.6 to 3.1% in the years between 2013 and 2017.
Pan Am Games add Pearson Airport to sponsor list
The Games will leverage the airport’s advertising and exhibiting space, and also sell Games-related merchandise.
Tourisme Montreal captures the moment
The tourism board is targeting groups, including families and the LGBT community, with five niche campaigns and a website with user-generated content.
Steam Whistle channels Willy Wonka
The Toronto craft brewer is giving consumers the chance to find a golden bottle opener with its first OOH campaign in recent years.
Sporting News Media unveils Canadian partnerships
The US-based digital sports content player will offer advertising, sponsorship and brand integration opps around its flagship sites and web player, says CEO Juan Delgado.
Stream: Why original brand content is your best bet for Cannes glory
Digitas exec John McCarus told a panel on online branded entertainment that premium content made by a brand, rather than rented, has the best chance for success.
