Astral OOH names Carte Blanche winners
Work for Kobo in Toronto and Honda in Montreal took this year’s awards, with the Vancouver winner to be announced in early June.
The Fashion Spot gets a makeover
The Evolve Media property has relaunched to offer localized content and greater sponsorship and brand integration opportunities.
Spotted! ONPHA rings the doorbell
The housing advocacy group is using a travelling display of free-standing doors to raise awareness about the benefits of affordable housing.
Maxus names new strategy and digital leaders
Mark Egan (pictured) joins as chief strategy officer and Brian Leder comes on as digital director for North America.
FX Canada cherrypicks 11 new series from FX Networks slate
As FX Networks ramps up its series and pilot-production slate, Rogers Media has picked up new shows including It’s Always Sunny in Philadelphia and The Strain.
MasterCard Canada appoints new senior business lead
Milos Vranesevic has been promoted to the role of senior business leader and Canadian head of marketing at the company.
CRTC renews licences for CBC
The regulator has also green lit advertising on Radio 2 and Espace Musique for a three-year period.
Microsoft Advertising hires new VP
Carlos de Torres is joining the Canadian office as VP of advertising and online.
Quebec dairy federation lights up a butter campaign
The federation is using backlit OOH ads in Montreal and Quebec and a website to promote the spread for the summer.
Haagen-Dazs makes big comparisons
The Nestle brand is making itself more visible than it has in recent years, with the introduction of an OOH campaign in Toronto, Montreal and Vancouver.
TubeMogul eyes digital video measurement standards
Grant le Riche, the company’s Canadian managing director talks to MiC about Open Video View, a new tool to measure the viewability of online video.
Canadian Soccer Association teams up with Garnier
Garnier and Ombrelle become primary partners of Canada’s national soccer teams and will have sampling programs at the CSA’s Active Start Soccer Fests.
CBC Music partners with BlackBerry for festival
The tech company had its Keep Moving tour van on site at the CBCMusic.ca Festival, offering demos of the latest BlackBerry products and apps.
Appleton changes its TV strategy
The rum’s Canadian distributor shares how the brand is retargeting ads leading up to the summer season.
Liberte keeps it simple
The brand is promoting its Greek yogurt with its first-ever national TV campaign.
