NHL Playoffs score big: BBM
Game seven between the Toronto Maple Leafs and Boston Bruins netted 5.16 million viewers, while round two of the playoffs was the top weekly program for May 13 to 19.
Aegis Media Canada’s president on the agency’s game-changing new role
Annette Warring and Sasha Grujicic talk to MiC about how the new role of CSO at the agency sets it apart in the market.
Honda Dealer Association buys the top: Media Monitors
The car co bought the most airtime in Toronto, while Mondo Uomo took the most ads in Montreal, according to the latest report.
One-minute AToMiC ideas
Missed the conference yesterday? Catch 60-second recaps from presenters Donald Chesnut of SapientNitro, Kevin Keane of Brainsights and PJ Pereira of Pereira & O’Dell.
AToMiC recap: glimpse into the future today
Yesterday’s conference on technology, creativity, advertising and media brought together key speakers from different walks of life to look for ideas that push the industry forward.
Shaw Media orders more Top Chef Canada
The series has been renewed for a fourth season, slated to premiere in 2014 (season three pictured).
Tribal DDB and McDonald’s win AToMiC Grand Prix
The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.
MediaCom wins Formula E account
The media agency will be responsible for the inaugural season of the electric Formula car racing series.
CBC fall sked aims to connect with more Canadians
The pubcaster’s lineup includes no big scripted surprises, but branches out to new factual series that strive to hit national audiences at home.
Guinness marks a new launch
The Diageo brand is bringing Guinness Black Lager to Canada.
Global marketing outlook rises in May: study
The boost is the fifth in as many months, according to the latest report from Warc.
Montreal Connected hosts unveiled
The sports magazine show, which will air on Rogers Media’s new City Montreal channel, kicks off on May 30.
Oboxmedia to represent Songza
The media co’s president tells MiC about advertising opps on the music service, including custom playlists.
Space breaks record with Doctor Who finale
The season finale bested the previous ratings record held by the show.
Aegis Media Canada names CSO
Sasha Grujicic has been promoted to the new role effective immediately.
