Blue Ant Media hires Shaw marketing VP
Jamie Schouela will be joining the media co as its executive VP of marketing and communications beginning next week.
Criminal Minds rises to the top: BBM
The crime drama netted 2.05 million viewers, while the NHL Playoffs were the top weekly program for May 20 to 26.
Spotted! Corona throws a colourful party
The brand extended its “Live Mas Fina” brand campaign with a paint party and live concert in Toronto.
RTB offers new data opportunities: panel
At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.
Mindshare adds a chief strategy officer
The agency is the latest shop to introduce the role, hiring Jordan Bitterman, who most recently worked at Digitas, to the new position.
Honda Dealer Association buys the most: Media Monitors
The car dealer bought the most radio time in Toronto, with McDonald’s taking the most airtime in Montreal for the week of May 20 to 26.
Coors Light gets extreme
The beer brand is the sponsor of Reebok’s Spartan Race and has launched its “Mountain Survival” program.
Spotted! The Becel Ride for Heart uses pedal power
Pedal wraps were placed on bikes around Toronto to drive sign-ups for this weekend’s charity ride.
Juice Mobile to rep French mobile ads for Astral Radio
The company will handle inventory across mobile apps for Astral Radio’s French stations.
Spotted! Sporting Life’s mural for the Ride
The retailer is using the side of its store to illustrate (literally) its sponsorship of the Ride to Conquer Cancer.
Rogers Media shuts CityNews Channel, makes changes at OMNI
The changes, which are effective immediately, are a result of viewership changes and global advertising shifts.
Canada in Cannes: Extreme listening with Swim
Nancy Vonk talks about her consultancy’s workshop at the Cannes Festival of Creativity next month, and reveals one listening secret.
Julie Bristow leaving CBC
The executive director of studio and unscripted programming is leaving to pursue a new venture, the CBC said Wednesday.
The MiC check-in: Miiscan and Shazam
Kal Juman from Miiscan and Mavis Huntley at John St. on how the apps that connect consumers to ads through sound are faring in Canada.
Astral OOH names Carte Blanche winners
Work for Kobo in Toronto and Honda in Montreal took this year’s awards, with the Vancouver winner to be announced in early June.
