Aegis Media Canada names CSO
Sasha Grujicic has been promoted to the new role effective immediately.
CBC snags Recipe to Riches for winter 2014
The pubcaster is also launching new reality series Four Rooms and primetime crime drama Crossing Lines.
Shoppers Drug Mart launches summer campaign
The retailer’s big summer push includes a contest, in-house brand promotion and customized in-store program with 31 vendors.
Chatelaine celebrates 85 years
The Rogers Media magazine’s publisher tells MiC about plans to mark the milestone, including a radio presence coming soon.
Spotted! Tourism Nova Scotia lights up Toronto
The tourism board built a 28-foot replica of the Peggy’s Cove lighthouse to establish its “Take Yourself There” campaign in the city.
TSN and RDS ink new rights deal for US Open tennis
Starting in 2015, the sports specialty channels will have exclusive rights to the tennis tournament, offering more than 130 hours of coverage per year.
The Big Bang Theory tops ratings: BBM
The comedy drew in 3.12 million viewers, while the NHL Playoffs were the top weekly program for May 6 to 12, 2013.
Details on Storage Wars Canada
The cast of the new OLN show, which has sponsorship and product integration opportunities available, has been revealed.
Spotted! Stratford Festival hosts Pinballapalooza
The theatre fest promoted its ongoing production of Tommy with a record-setting pinball game and a live performance in Toronto.
Future Flash: transparency and overstated revolutions
McDonald’s talks “Our Food. Your Questions.,” Sir John Hegarty reminds adland what they’ve forgotten and Sir Richard’s Condoms’ social impact.
KFC crosses off consumers’ bucket lists
The Yum! Restaurants brand has launched the “KFC Bucket List” contest, giving consumers the chance to have once in a lifetime experiences.
Consumer confidence sees May rebound: study
The latest TNS study suggests that Canadians are feeling better about the present and future after a rough April.
AToMiC: OMD’s Trevor Guthrie talks start-ups
The East Coast director of the OMD Ignition Factory tells MiC about his talk and why it’s important for the media agency to get involved with start-ups from day one.
The CW’s new digital strategy: blog
Mindshare’s Lina Alles on the network’s new digital studio and its new slate of fall shows from the CW upfront.
A new top four in Toronto: Media Monitors
ING Direct leaps to the top of the radio-spend list in Toronto and Rogers Wireless is first in Montreal, for the week of May 6 to 12.
