Rogers execs on why they’re serious about comedy
Jack Tomik and Malcolm Dunlop talk new ad options, building brands and going after comedy-loving younger demos.
Online ad spend to beat TV in 2017: PwC
The company’s latest Global Entertainment and Media Outlook says TV ad revenue is set to grow by 1.6 to 3.1% in the years between 2013 and 2017.
Pan Am Games add Pearson Airport to sponsor list
The Games will leverage the airport’s advertising and exhibiting space, and also sell Games-related merchandise.
Tourisme Montreal captures the moment
The tourism board is targeting groups, including families and the LGBT community, with five niche campaigns and a website with user-generated content.
Steam Whistle channels Willy Wonka
The Toronto craft brewer is giving consumers the chance to find a golden bottle opener with its first OOH campaign in recent years.
Sporting News Media unveils Canadian partnerships
The US-based digital sports content player will offer advertising, sponsorship and brand integration opps around its flagship sites and web player, says CEO Juan Delgado.
Stream: Why original brand content is your best bet for Cannes glory
Digitas exec John McCarus told a panel on online branded entertainment that premium content made by a brand, rather than rented, has the best chance for success.
Rogers bets on Canuck series, comedy for fall
The broadcaster’s 2013-2014 lineup, which also includes The Grammy Awards and new stateside comedies, reflects a strategy to grab a younger-skewing demo.
Teehan + Lax shortlisted for Cannes Innovation Lion
The Toronto agency gets a nomination in the inaugural category, which honours innovation that bring creativity to life, for its Google Street View Hyperlapse experiment.
Rebellion Media acquires Crucial Interactive
The acquisition will see Crucial operate as an independent division within the digital media company and sell its digital and mobile ad inventory.
Fallsview Casino launches AR billboard
The Niagara Falls-based casino is using its first-ever augmented reality billboard in Toronto to remain competitive in the crowded gaming category.
New media guru Alexander Manu on full spectrum entertainment
The professor talks about technology as a behaviour space, and content that attacks and pleases the senses, at the first day of the Stream internet TV conference.
Blue Ant Media hires Shaw marketing VP
Jamie Schouela will be joining the media co as its executive VP of marketing and communications beginning next week.
Criminal Minds rises to the top: BBM
The crime drama netted 2.05 million viewers, while the NHL Playoffs were the top weekly program for May 20 to 26.
Spotted! Corona throws a colourful party
The brand extended its “Live Mas Fina” brand campaign with a paint party and live concert in Toronto.
