KFC crosses off consumers’ bucket lists
The Yum! Restaurants brand has launched the “KFC Bucket List” contest, giving consumers the chance to have once in a lifetime experiences.
Consumer confidence sees May rebound: study
The latest TNS study suggests that Canadians are feeling better about the present and future after a rough April.
AToMiC: OMD’s Trevor Guthrie talks start-ups
The East Coast director of the OMD Ignition Factory tells MiC about his talk and why it’s important for the media agency to get involved with start-ups from day one.
The CW’s new digital strategy: blog
Mindshare’s Lina Alles on the network’s new digital studio and its new slate of fall shows from the CW upfront.
A new top four in Toronto: Media Monitors
ING Direct leaps to the top of the radio-spend list in Toronto and Rogers Wireless is first in Montreal, for the week of May 6 to 12.
CBC TV audience decline sparks pre-upfronts debate
The pubcaster spars with Barry Kiefl’s media trends blog over the impact of the fall 2012 NHL lockout on overall viewership.
Decoding tomorrow at FutureFlash
From storytelling to talking products, deconstructing the information from day one of ICA’s FutureFlash, which concludes today in Muskoka.
Crucial Interactive to rep Warner Bros. digital
The company will exclusively represent the media co’s Canadian digital operations.
BlogTO launches Patio Guide
The online and mobile tool is sponsored by Bud Light Lime Mojito and helps users locate Toronto bars and restaurants with patios.
Okanagan Spring Brewery stays pure
The beer’s first national campaign attempts to connect with consumers on an emotional level.
Shaw Media introduces new TV ad option
The live on-screen integration allows the media co to insert ads into already produced programming, such as this weekend’s broadcast of The Hangover.
Vision7 Media’s new president on why he came to Canada
David Jowett, who joined the company from the UK, tells MiC what he is most excited about, and the biggest challenges ahead in his new role.
Spotted! Loblaw dishes out a taste of summer
The grocer kicked off its Eat Fleet Tour, which will offer consumers a chance to sample products from President’s Choice and national brands like Coca-Cola.
CBS’s plan to stay on top: blog
Mindshare’s Lina Alles on the two shows she sees lasting of the five new programs presented by the network at its upfront.
Vision7 Media names new president
Former Aegis Media president of global clients David Jowett joins the agency and succeeds Pierre Delagrave, who is moving into a new role.
