ABC launches new viewing strategy: blog
Mindshare’s Lina Alles on the network’s new live-streaming platform and the one show that stuck out in yesterday’s upfront.
Hockey Night in Canada shatters playoff records: BBM
Game seven between the Toronto Maple Leafs and Boston Bruins netted 5.1 million viewers, while the series averaged 3.53 million viewers across all games.
Wilson on ABC’s new shows: blog
The UM director of investment on ABC’s big bet from Joss Whedon and the funniest comedy she has seen yet this week.
Spotted! Dairy Queen brings the circus to town
The ice cream company promoted its new “upside down or free” brand promise with acrobats and stilt-walkers.
Postmedia launches paywall
The media company launched paid subscription services for all its newspaper websites and apps, and is promoting the launch with a TV and OOH campaign.
Lexus goes for the heartstrings
The car co is looking to connect on a more emotional level with its new campaign, which features two puppets.
Alles on NBC’s new season: blog
Mindshare’s Lina Alles’ top picks (Sean Saves the World, The Blacklist, Dracula) from the network’s fall upfront.
Cottage Life begins production on new series
The Blue Ant Media-owned digital specialty channel has greenlit seven new series including My Retreat and Selling Big.
Wilson’s picks at Fox: blog
The UM director of investment says she likes the chances for Fox’s new Tuesday comedies as she takes in the new shows from the first day of presentations in NYC.
CTV adds Bethenny to daytime schedule
The syndicated talk show will also air on E! Canada, and be made available on CTV’s mobile and online apps.
On the MiC: Sir John Hegarty on revaluing creativity
The legendary adman tells MiC why it’s time to start planning long-term again, ahead of his ICA Future Flash talk.
Canadians begin US TV show buying spree
Canadian broadcast execs talk strategy as they head into the Los Angeles screenings this week to buy shows for the 2013-2014 season.
Dr. Pepper launches quirky Quebec campaign
The soft drink has kicked off its first campaign targeted directly at the French market, featuring a dancing doctor.
AToMiC: Kevin Keane talks brainwaves and data
The former MediaCom director talks neuromarketing and his new start-up ahead of his AToMiC presentation later this month.
Big Bang Theory takes top spot: BBM
The comedy brought in 3.119 million viewers, with the NHL Playoffs taking the spot for most-watched weekly program for April 29 to May 5, 2013.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
