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Harley-Davidson revs up its Quebec campaign
The “Parfaitement Trop” campaign uses TV and digital spots to reposition the brand to a younger male audience.
Vizeum Montreal names new VP
Marc Hamelin adds VP to his title at the agency, effective immediately.
Pierre Karl Peladeau stepping down as head of Quebecor
Groupe Videotron president and CEO Robert Depatie (pictured) is to replace Peladeau as president and CEO of Quebecor and Quebecor Media this May.
CTV moves Motive to Thursday night 10 p.m. slot
The network’s latest crime drama is following a similar trajectory as Flashpoint, which started out on Friday nights, before filling the coveted Thursday night hole.
Sunni Boot on branded content
The ZenithOptimedia CEO updates MiC on the challenges and opportunities in the branded content space, ahead of the BCON Expo.
Cue expands soccer offerings with MLS deal
The company will rep the digital and mobile app ad inventory for the league, and is kicking off the partnership with a campaign from Adidas.
TC Media launches Vero
The women’s magazine will launch in September and offer advertisers half and full-page ad opportunities.
CBC Music launches festival
Kicking off with Live Nation, the CBCMusic.ca Festival will be headlined by Sam Roberts Band and take place on May 25 in Toronto.
Halifax Metro Transit rolls out a new campaign
The “Do it on the Bus” initiative is using transit ads and a microsite to promote its service improvements and the lifestyle benefits of using public transit.
Tubetime aims to make social TV discovery easier
The Montreal-based company says it is open to working with program makers and broadcasters to integrate branded engagements as part of its new all-in-one TV app.
Toronto Blue Jays kick off season opener campaign
The “#Lovethisteam” campaign relies heavily on OOH that ties to social media, and focuses on the team’s relationship with the fans.
Alexander Keith’s introduces new brews
The Labatt brand will promote its Hop Series ales with a campaign that focuses on educating consumers about the brewing process.
SXSW 2013: Long live the experience
From Google’s talking shoes to all things Oreo, Starcom digital VP Robin Hassan gets MiC readers past the long lines in Austin to share details from this year’s festival.
Astral TVPlus heats up its summer sked
The media co is offering advertisers traditional 30-second spots and custom executions, as well as sponsorship opportunities around Karv l’anti-gala!
The Source revamps
The electronics co has launched a new multi-platform campaign addressing misconceptions about the brand.
