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Rouge Media Group adds a new VP of sales
Paul Desjardins is joining the company, representing it in Quebec and the Maritimes.
Iceland Naturally brings a taste of culture
The A Taste of Iceland Festival runs in Toronto March 21 to 24, and features a concert series presented by partner Canadian Music Week.
Spotted! Jack the Giant Slayer makes its mark
Warner Bros. Canada promoted the upcoming release of the movie with an experiential stunt at Playdium in Mississauga.
AToMiC: Vervegirl goes 4D
The girls’ magazine’s latest cover uses both an augmented reality experience a scratch-and-sniff feature that allows readers to sample the latest Garnier Fructis product.
GroupM creates new C-suite position in Canada
Stuart Garvie has been named to the role of chief commercial officer.
CMDC Conference to open with Facebook dinner
Paul Adams will talk at the VIP event, which is centred on the theme of “The Consumer Context.”
AOL On launches in Canada
The curated video platform kicks off with a launch sponsorship from American Express Canada.
Best Health magazine launches iPad app
The women’s lifestyle magazine will now offer advertisers opportunities to sponsor issues and bundle print and digital ad buys.
CTV’s Oscar ratings match 2012 numbers
The 2013 Oscar telecast peaked at around 7.2 million viewers when Christopher Plummer handed Anne Hathaway her best supporting actress trophy.
AMC threatens Rogers with blackout
As their carriage dispute goes public, the U.S. channel went online to warn subscribers they stand to lose access to new episodes of The Walking Dead, Mad Men and Breaking Bad.
OMG’s Accuen names new GM
Tom Fotheringham is now heading up the programmatic buying division of the media group.
Spotted! Hot Wheels launches a Twitter vending machine
The Mattel brand partnered with Chevrolet to get small copies of its new Camaro into the hands of consumers at the Canadian International Auto Show.
Alberta Office of Traffic Safety gets cheeky
The provincial government is warning about the dangers of texting while driving with a new campaign that features the tagline “Crotches Kill.”
Big Bang Theory tops ratings: BBM
The comedy enjoyed its second week on top with 3.88 million viewers, while CTV Evening News was the top weekly program for the week of Feb. 11 to 17.
The BC Children’s Hospital hopes to grow
The hospital has launched a new campaign that aims to raise money for construction of a new space.
