Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
Sponsored
Zoom Media, Boston Pizza expand partnership
The out-of-home provider, which already represents much of the restaurant chain’s ad space across Canada, will now exclusively represent it in Quebec.
Napa AutoPro revs up seasonal campaign
The auto parts brand will use an in-store and print initiative to raise awareness about common car problems and promote its seasonal check-up packages.
TSN Radio 1050 releases revamped schedule
The Toronto-based Bell Media station has announced the launch of a new drive-home show and plans to televise two key programs beginning next week.
Global Television draws three million viewers for Grammys
The viewership for the 55th edition of the music awards was down from last year’s 4.6 million Canadians.
Shoppers Drug Mart’s got so much love
The pharma-retailer wraps up its Valentine’s day promotion with a contest and survey.
YTV breaks out special March line-up
The kids’ channel’s programming will feature new series, such as Cache Craze, returning series, marathons of popular shows and movies.
Jack FM uncovers its new sound
The Rogers-owned radio station is using a TV campaign to showcase its variety of more current popular music.
Super Bowl scores big ratings: BBM
The NFL’s big game netted 6.45 million viewers, while CTV Evening News was the top weekly show the week of Jan. 28 to Feb. 3.
Zoom rebrands for a digital future
The media co’s chairman tells MiC why it is redesigning now after more than 20 years in the business.
Heineken breathes life into OOH
The beer brand has launched a new campaign, which aims to get people interacting with its ads.
Jeff Thibodeau joins SMG Canada
The former MediaCom SVP of digital will move to Starcom MediaVest Group under the same title later this month.
Pelmorex Media names new sales SVP
Former Yahoo! Canada head of sales Paula Presley has been named to the position at the company, which owns and operates The Weather Network.
City of Toronto talks congestion
The city is asking Torontonians to weigh in on the future of transportation with a campaign driven by an interactive website.
Labatt brews up a Bud Light Platinum campaign
The beer company leveraged its Super Bowl sponsorship to launch the light beer offering in Canada and will promote it throughout 2013.
Silver Star Mountain Resort launches winter rebrand
The BC-based ski resort is positioning itself as an all-in-one getaway with a campaign that highlights its new “My One Pass.”
