Super Bowl scores big ratings: BBM
The NFL’s big game netted 6.45 million viewers, while CTV Evening News was the top weekly show the week of Jan. 28 to Feb. 3.
Zoom rebrands for a digital future
The media co’s chairman tells MiC why it is redesigning now after more than 20 years in the business.
Heineken breathes life into OOH
The beer brand has launched a new campaign, which aims to get people interacting with its ads.
Jeff Thibodeau joins SMG Canada
The former MediaCom SVP of digital will move to Starcom MediaVest Group under the same title later this month.
Pelmorex Media names new sales SVP
Former Yahoo! Canada head of sales Paula Presley has been named to the position at the company, which owns and operates The Weather Network.
City of Toronto talks congestion
The city is asking Torontonians to weigh in on the future of transportation with a campaign driven by an interactive website.
Labatt brews up a Bud Light Platinum campaign
The beer company leveraged its Super Bowl sponsorship to launch the light beer offering in Canada and will promote it throughout 2013.
Silver Star Mountain Resort launches winter rebrand
The BC-based ski resort is positioning itself as an all-in-one getaway with a campaign that highlights its new “My One Pass.”
Peter Mears named president of Initiative North America
The promotion means the Mediabrands Canada CEO will move to New York City this spring.
LCBO buys big: Media Monitors
The Crown corporation bought the most airtime in Toronto, for the week of Jan. 28 to Feb. 3.
The Kit redesigns on tablet and smartphone
With a cleaner portrait-style design and more visuals and interactive features, the fashion and beauty magazine is aiming to lead in its category for mobile publications.
Kal Tire kicks off weather-controlled campaign
The tire dealer is using an out of home execution with creative that changes to promote different types of tires based on driving conditions.
Kia tells its design story
The carmaker’s media strategy for 2013 will see it promote the launches of its newly designed vehicles with a series of multi-platform campaigns.
Graham Moysey takes global role at AOL
Staying on with the Canadian operations, Moysey tells MiC about his expanded responsibilities as head of AOL Global Owned and Operated elements.
Admeta expands into Canada
The private ad exchange technology provider has announced the launch of an office in Ottawa.
