Articles Tagged ‘AAM’
The Alliance for Audited Media brings new evalution tool to market
The media assurance provider created a new tool for identifying verified digital inventory.
Alliance for Audited Media and BPA complete merger
The two bodies have come together to create the largest global media auditing group.
How will the IAB’s ads.txt change Canada’s ad fraud conversation?
Industry experts weigh in on whether the simple text tool could cause a domino effect in the digital advertising industry.
AAM introduces new programs for CASL compliance
The new legislation would take effect July 1 and would require advertisers to gain more explicit consent.
Another level of verification for digital publishers
The Alliance for Audited Media has introduced AAM Quality Certification.
AAM validates Texture’s measurement system
The company has certified the tracking methodology for the online magazine service.
AAM ups brand-focused value of its service
The non-profit industry body has released three products that highlight its focus on ad blocking, non-human traffic and richer publisher data.
AAM tackles magazine aggregation platforms
New metrics are aimed at providing a clearer picture of content consumption on unlimited-access distribution models.
AAM partners to fight ad fraud
The organization has teamed up with Brazil’s Institute of Verified Communications to address and combat issues including viewability and transparency.
Flare quits the traditional newsstand
The print issue of the fashion monthly will no longer be available for single-copy sales starting Jan. 1, 2016.
ICYMI: AAM increases reporting, Hydro QC sticks with Touche!
In case you missed it: the AAM asks for quarterly newspaper metrics in 2016, Hydro Quebec renews ties with Lg2 and Touche! and more on people moves.
Globe and Mail has highest circulation in Canada: AAM
The paper had the highest average circulation for the past six months, with La Presse reported as having the most digital editions.
Total magazine circulation dips in last half of 2014
The top magazine in the country was Canadian Living, according to the latest AAM numbers.
AAM hands out first tablet certification
New results from La Presse+ as its ad certification is announced.
Top tips for preventing ad fraud: AAM
Steve Guenther, VP of digital auditing services at AAM with the top tips for publishers and ad tech companies to prevent ad fraud.
