Articles Tagged ‘Bell Media’
More sports back this weekend as F1 returns to TSN
The coverage will be multi-platform and include French-language coverage on RDS.
Major League Soccer is back (and so are brands)
TSN will broadcast 54 matches between July and August.
Four sponsors sashay into Drag Race Canada
The Crave original will include sponsored prizes and extended online series.
Bell Media adds linear attribution to SAM buying system
The change will allow SAM to become a broader 360-degree tool.
CTV locks in fall schedule
In addition to new pick ups such as B Positive and Supermarket Sweep, the network confirmed that Jann‘s sophomore season will debut this fall.
Broadcasters join forces on advanced audience segments
The new initiative will allow advertisers to plan targeted campaigns with granular segments that translate across every broadcaster.
Dove takes Pride in scripted content series on Crave
The original series will be accompanied by digital content on Bell Media’s properties, OOH assets and more.
Desjardins strikes a “media-heavy” partnership to lift spirits
The “Send A Virtual Solo” initiative stages a virtual takeover of Bell Media properties.
Bell Media looks ahead to summer on CTV and TSN
Some sports, such as PGA Tour golf and NASCAR, will return to airwaves, albeit without live audiences.
Bell Media strikes broadcast partnership with Pinterest
The new collaboration opens the doors for brand broadcast or social media opportunities.
Bell’s acquisition of V officially closes
Bell Media Quebec president Karine Moses will lead the Montreal-based team responsible for the day-to-day operations of V.
Why Astral is feeling optimistic about its new digital face in Vancouver
Located in the heart of downtown Vancouver, the new board comes just as businesses are starting to open back up.
First quarter ad revenue down at BCE, churn on sports channels minimal
“Let’s be honest, Q2 is going to be a difficult quarter,” says CFO Glen LeBlanc, looking at an overall softer ad market and a TV schedule without live sports.
How iHeartRadio is tuning into a new strategy
Between celebrity storytime and curated positivity playlists, Rob Farina says it’s accelerated the brand’s ability to grow its footprint.
Bell’s acquisition of V approved
The Commission found that the transaction serves the public interest and noted that the rationale for its decision would be published at a later date.
