Articles Tagged ‘Boston Pizza’
Twitter to roll out NFL content with Boston Pizza
The restaurant and sports bar chain wants to attract second-screening football fans with six-second pre-roll ads.
A guide to NHL changes in Canada
With the puck now dropped on a new NHL season, a recap of how changes over the last year have impacted the league’s broadcasts in Canada.
Boston Pizza laces up for Rogers’ NHL broadcasts
The multi-year deal takes the casual dining chain’s affiliation with the NHL to the national level for the first time.
Coors Light wants to rescue your summer
The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.
Sportsnet unveils cross-platform Blue Jays coverage
The Rogers sports brand will be covering the team on TV, radio, online and in print, as Boston Pizza expands its sponsorship.
Boston Pizza calls out festive fakers
The restaurant is launching its first mass media campaign to promote its gift cards with a series of digital and TV spots.
UM wins Boston Pizza
The Mediabrands agency will lead the company’s English Canada business from its office in Toronto.
Boston Pizza releases the Pizzaburger
Promotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.
Zoom Media, Boston Pizza expand partnership
The out-of-home provider, which already represents much of the restaurant chain’s ad space across Canada, will now exclusively represent it in Quebec.
Boston Pizza goes boneless for the playoffs
The restaurant is looking to build on last year’s success in wing sales, with a new campaign and fictional character.
The year’s best: MiC and strategy’s top picks
The MiC and strategy editorial team list their favourites from the Canadian advertising and mediaverse in 2011.
