Articles Tagged ‘Canadian Media’
Spare some ad space? Kraft Heinz Canada donates its media
The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.
What will drive a return to society?
Throughout the pandemic, media companies have urged brands to continue advertising. But are the same KPIs still on the table?
What brands can learn from history (and how this is a little different)
Economist Peter Field says now is not the time to take the foot off the gas on ad spend – and one Canadian agency CEO says things are steadier than one might expect.
Cannes to extend deadlines, eligibility in the wake of postponement
The festival will now take place in October, with the deadline for entries being extended to a yet-to-be-determined date.
Brand building in unprecedented times
With the world on pause, is now a good time to turn the focus from bottom-funnel efforts and back to brand building?
MiC Roundtable: Impact beyond investment
As the industry braces for even more changes – from cookies to privacy regulation – how are marketers adapting, and how are they leaning on their agencies?
MiC Roundtable: What’s happening with influencer investment?
As the focus hones on what’s new and now in investment, the spotlight shines on influencers – and how agencies are handling them in the new decade.
MiC Roundtable: The new conversations around investment
The first MiC roundtable of 2020 focuses on what’s in and what’s out in investment – and the new factors brands are having to keep in mind.
Judges announced for 2020 Young Lions competitions
With the deadline approaching at midnight tonight, meet the experts that will evaluate this year’s entries and send the winners to Cannes.
Advertising drives organic growth at Omnicom in Q4
The holding company’s advertising business grew by 5.1% for the quarter and 4.5% for the full year.
Introducing Media in Canada’s 2020 advisory board
The eight-member editorial board will serve as a resource for MiC and help shape coverage throughout the year.
Organic growth down in 2019 for Publicis
The acquisition of Epsilon gave Publicis an overall lift in revenue, and Canada also posted organic growth.
Young at heart: Our top seven Rob Young quotes
After 40 years in the industry, Young will depart PHD, but his nuggets of media wisdom live on.
Touche!’s Antoine Nguyen inspires insights
This year’s New Establishment: Media winner sometimes approaches audiences in an unconventional way. Here’s how it’s paid off.
Helen Galanis brings Initiative out of the dark
In just three years, the Media Leader of the Year made significant strides in improving the agency’s reputation and creative output.
