Articles Tagged ‘Canadian Tire’

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AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.

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Canada takes two at Festival of Media Awards

UM and Touche! PHD both took prizes at the ceremony last night in Rome.

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The Verdict: Canadian Tire’s Ice Truck

Susan O’Brien, VP strategic marketing, Canadian Tire, shares stats that show how the battery campaign became one of the retailer’s most successful marketing efforts of all time.

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Canada takes four at Internationalist Awards

Twos Golds and two Silvers went to the nominated agencies at last night’s awards in New York.

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Canada shortlisted for four Internationalist Awards

PHD Canada is up for two at the awards, which honour innovation in media and will be handed out at the end of the month in New York City.

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Canada gets four Festival of Media Global shortlist mentions

Excelerator Media has the most mentions for the awards, which will be given out in Rome this April.

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One Last Thing: Matthew Logue on Olympic sponsorship success

The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.

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Canadian Tire to launch Facebook ads synced with TV ads

Starting today the brand will run Facebook ads within minutes of its “Celebrate” spot airing during the Olympics.

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Canadian Tire documents a community

The retailer has partnered with the CBC to air a documentary with footage captured during the making of its Team Photo project.

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Canadian Tire pulls something new out of its toolbox

A digital campaign that features fake house listings requiring DIY repairs is being used to remind those looking to buy a home of the possibilities of Mastercraft.

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Canadian Tire cleans up the party

The retailer is promoting its new line of Mastercraft power tools with a TV-heavy buy.

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Canadian Tire partners with Cake Boss

The retailer is promoting the launch of a new bakeware line with TLC star Buddy Valastro through a multi-platform campaign.

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CBC/Radio-Canada reveals first Olympic partners

Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.

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Canadian Tire Corp partners with MLSE

The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.

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Canadian Tire calls for more play

The company has launched “Anthem,” a new campaign aimed at getting Canadian families more active.