Articles Tagged ‘Canadian Tire’

CanadianTire

Canadian Tire calls for more play

The company has launched “Anthem,” a new campaign aimed at getting Canadian families more active.

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Canadian Tire inks long-term deal with Ottawa Senators

Company VP Duncan Fulton on the deal that includes the Sens arena being renamed the Canadian Tire Centre.

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Canadian Tire celebrates overseas

The company surprised three expat families with care packages from the store so they could celebrate Canada Day.

olympic announcement

Adidas Canada joins the Olympic team

The sports apparel brand will design a special product line for the Olympic athletes, which will also be available to consumers at Sport Chek.

CSA

Canadian Soccer Association teams up with Garnier

Garnier and Ombrelle become primary partners of Canada’s national soccer teams and will have sampling programs at the CSA’s Active Start Soccer Fests.

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Canadian Tire kicks off shift to digital

The retailer has launched “Canadian Way,” a digital version of its catalogue that is built on consumer-shared content.

radio

Canadian Tire buys big: Media Monitors

The retailer bought the most airtime in Toronto for the week of April 15 to 21.

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AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

radio

Canadian Tire buys big: Media Monitors

The retailer bought the most airtime in Toronto, with Brault & Martineau taking the title in Montreal for the week of Jan. 14 to 20.

Hockey

Skate Canada takes to the ice with new partners

The sports association has teamed with Canadian Tire, which will become the title sponsor of the national figure skating championships, as well as Mark’s and L’Equipeur.

radio

LCBO buys big: Media Monitors

The Crown corp. bought the most radio in Toronto, with Bell Bundle topping the list in Montreal, for the week of Dec. 3 to 9.

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Canadian Tire expands its holiday focus

The company is promoting its gift offerings on TV and targeting women with a stylized 12-page insert in magazines this month.

radio

Honda Dealer Association takes top spot: Media Monitors

The auto association made Toronto’s largest radio purchase, while Canadian Tire was tops in Montreal for the week of Oct. 22 to 28.

Radio

Canadian Tire travels to the top: Media Monitors, June 4 to 10, 2012

The retailer landed in the #1 spot in Toronto, with the Gouvernement du Quebec having made the largest radio purchase in Montreal.