Articles Tagged ‘CBC’
The sponsors behind the CBC’s Pan Am/Parapan Am push
Who has signed on to the games, and the CBC’s new app strategy.
ICYMI: Executive moves, TV strategies
New hires at Cossette and Juice Mobile, a week’s worth of new TV content presentations and TSN’s soccer play.
Robyn Sullivan joins CBC
The national broadcaster has hired Robyn Sullivan to lead digital optimization efforts.
Why CBC is going big on arts, digital for 2015/16
CBC execs on the reasoning behind some of the changes in its programming strategy, and on what is staying the same.
Upfronts 2015: CBC unveils 2015-16 slate
New to the pubcaster for the fall and winter season is an arts-focused cross-platform initiative as well as 11 new originals and 14 returning series.
Upfronts 2015: Is bigger better?
With Rogers Media and Shaw Media both changing their strategies this year, MiC checks in to ask whether the big presentations are still necessary.
Ad revenue dipped for conventional TV in 2014: CRTC
Local TV stations lost 5% in local advertising and nearly 8% in national advertising last year, according to a new report from the regulator.
CBC/Radio-Canada unveils its Pan Am Games plan
The pubcaster will broadcast over 750 hours of coverage of the Pan Am and Parapan Am Games this summer.
Heather Gordon named to CBC digi sales team
The former Bell Media digital group manager has joined Mary Kreuk’s team at the pubcaster.
NHL Playoffs get Canadian boost
Ratings for the first round are up by double digits.
CBC names new multiplatform director
Karen Eckert has joined the company as director of multiplatform media sales.
CBC Jian Ghomeshi inquiry calls for stronger management controls
Introducing employee training, surveys and “spot audits” and launching a confidential workplace hotline were also recommended by internal workplace probe.
CBC issues 241 more job loss notices to unionized employees
“From what we know so far, no part of the country is spared in the new cuts,” the Canadian Media Guild said in a statement, as a CBC spokesman confirmed new redundancy notices were issued.
Becel butters up CBC viewers
The Unilever brand’s new strategy to tantalize female viewers with TV-inspired baking ideas.
Photo Gallery: BCON Expo 2015
Shots from last week’s strategy and Playback-hosted branded content conference in Toronto.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
