Articles Tagged ‘CBC’
CBC study: Ad-free pubcaster would be bad public policy
CBC/Radio Canada’s Nordicity Group study says ending its dependence on TV ad dollars would produce a net financial impact of $533 million for the Canadian TV business.
Arctic Air and Mr. D topline the CBC’s winter 2012 primetime lineup
Other new shows on the pubcaster include Redemption Inc. and Sunshine Sketches of a Little Town.
Fall TV: Daytime ratings
Industry members weigh in on daytime TV buys in the post-Oprah landscape.
Kraft Hockeyville is on the hunt again
The competition that has communities vying for the title of most passionate hockey town is back with some changes.
CBC picks up Murdoch Mysteries for a sixth season
It’s back! The popular detective show will move from its previous home on Citytv to a new home on CBC in 2012.
MAOY Bronze: Mindshare dives into digital bridging
Mindshare’s work for brands like HSBC, Hellmann’s and Ford results in a Bronze win.
CBC head: ‘We knew this was coming’
Kirstine Stewart talks to the Broadcast Executives Society about digital, ratings and fall TV.
McCain opens a casting call for Being Erica
The brand partners its pizza with CBC in search of a 25- to 40-year-old urban female to appear on the show.
CBC marketing exec Jamie Michaels off to Rogers Media
The brand integration specialist will help develop cross-platform ad campaigns on Sportsnet platforms.
Social TV: the industry weighs in
Media execs Nick Barbuto of Cossette and Katie Atkinson of Aegis talk to MiC about the merger of social media and TV viewing.
CBC, Quebecor dispute goes public
A long-running dispute boils over as the CBC issues a retort to Quebecor’s criticisms of the pubcaster’s alleged lack of financial transparency.
CBCSports.ca revamps
The website has added social TV and other ad opps on the refreshed site.
Fall TV: Hits and misses
Senior media execs give MiC their take on the winners and losers of the new season.
Clarity Outdoor Media adds a face
The mediaco has placed a new LED and Trivision board for clients CBC and Capital One near the Gardiner Expressway.
CBC to expand services across Canada
New online and radio services have been announced as part of the company’s “Everyone, Everyway” program.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
