Articles Tagged ‘comScore’
ComScore moves to build trust in programmatic
Details on the launch of comScore Industry Trust, a multi-phase initiative aimed at addressing issues in programmatic spending.
Bryan Segal named CEO at Engagement Labs
The former comScore VP is heading up the social media metrics and content amplification shop.
ComScore locks in partners for in-app measurement tool
Toronto-based Addictive Mobility is the first Canadian mobile ad tech firm on board.
Nearly half of digital minutes are spent on mobile: comScore
The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.
Making the message fit the medium
Pollin8’s Lauren Richards on collecting better data, defining the value of different platforms, and targeting consumers more effectively on TV.
The analytics dilemma
A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.
BrightRoll rolls out new features
The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.
PMB and comScore release fused database
Data from the two organizations show website reach is up and print readership numbers remain steady this spring.
Canadians among most highly engaged web users: comScore
The web analytics firm’s new report shows that Canadians visit more websites per month than any other country worldwide.
Blue Ant shares branded content success story
At the Havas Collaborative Alliance, Blue Ant Media’s Ryan Fuss effuses about the power of partnerships and his company’s success working with Starcom, Cheil and Samsung.
The struggles of digital video measurement: BrightRoll Summit
Yesterday, at Toronto’s Kool Haus, the digital video platform brought together industry experts to discuss the need for better measurement and the challenge of short attention spans in the digital space.
comScore to launch Media Metrix Multi-Platform
The analytics company’s Canadian VP Bryan Segal talks about the new tool, which combines its Media Metrix, Video Metrix and Mobile Metrix offerings into a single platform.
eyeReturn integrates with comScore
Renee Hill, co-CEO, eyeReturn, talks about the deal, which will allow the Canadian company to offer more diverse real-time reporting as it eyes a US expansion.
Brent Bernie on the future of analytics
At IAB Canada’s MIXX Conference, the comScore president said there must be a new measurement model that incorporates online and offline media.
Digital advertising shows steady growth: reports
Kantar Media’s Jon Swallen (pictured) and comScore’s Bryan Segal discuss trends in display advertising based on studies prepared for IAB Canada.
