Articles Tagged ‘Corus Entertainment’
Corus secures nine sponsors for Big Brother Canada
SharkNinja, Circle K, Brita and HelloFresh join a host of returning brand partners.
Teletoon to leave linear TV after Corus rebrands its animation networks
The brand will now be used exclusively in the streaming space, as the company also brings Boomerang to Canada for the first time.
OUTtv Proud, Shades of Black come to Pluto TV Canada
A deal with Fuse Media adds to the Black and 2SLGBTQ+ content on the FAST platform.
Lagging ad demand hits Corus’ revenue again in Q1
But the company remained optimistic due to positive signs from its streaming and advanced advertising investments.
Three new sponsors join Big Brother Canada
Winners, Belairdirect Insurance, and Philips Sonicare join three returning sponsors for the show’s tenth season.
Discovery+ to launch in Canada
The ad-supported tier will maintain the company’s focus on ad-light, engagement heavy viewing experiences.
RBC reups its relationship with HGTV’s Bryan and Sarah Baeumler
The financial services brand banks on the network’s number one series to promote its digital tools and services.
Top Chef Canada announces three new sponsors
Quaker, Stoneleigh wines and Night Picker join Interac, Lexus, Mill Street and Kid Food Nation for season nine.
Corus partners with Comscore to measure branded content
The media company is working with the firm to better measure the ROI of its brand integration and sponsorship content.
ICYMI: Departure’s stellar takeoff, Gusto partners on AVOD strategy
Plus, Twitter adds a new product to its ad suite.
ICYMI: Buzzfeed becomes profitable, Food Network Canada gets festive
Plus, as the new hockey season lies in wait, TSN adds a new lunchtime radio show.
Global adds more November premiere dates
Despite TV premieres rolling out more gradually, buyers are reporting that those who didn’t opt-in early are seeing inventory strain.
Sports ruled the summer, while U.S. nets perform well in Canada
A study of set top boxes revealed a fervent tuning in to sports, but Global ruled among Canadian national networks.
Tumbling ad revenue hits Corus Entertainment’s financial results
TV revenue for the most recent quarter fell 13% to $299.1 million as advertising revenue plummeted by 25%.
