Articles Tagged ‘Corus Entertainment’
Raptors bring big views, Quebec’s biggest shows double: Numeris
Big Brother also drew big national attention.
Big Brother stays on top, Raptors climb: Numeris
While America’s Got Talent didn’t crack the top three, it continued to boast improved numbers.
How Corus is promoting its specialty differently this year
TV will still play a big part, but it’s also leaning on connected TV, TikTok and Snapchat to attract streaming enthusiasts.
Global locks in fall schedule that includes new pickups
From a new Ken Jeong-hosted reality show to the revival of One Day at a Time, the network has added a number of new titles.
ICYMI: Zoomer sells proprietary software for $7.5 million
Plus, Global gets a new afternoon show and Index reinforces the safety of its inventory.
Corus firms up specialty with new fall premiere dates
Specialty could be a sweet spot this fall as TV demand shoots back up, say media buyers.
Lifestyle and entertainment affected by Global News layoffs
The changes include the cancellation of Global News’s daily news podcasts, Wait There’s More.
Big Brother Canada coming back for more
Series host Arisa Cox has also taken on a larger role as an executive producer, tasked with increasing BIPOC representation across the board.
Corus revenue down 24%, radio revenues cut in half
Despite engaged audiences, solid subscription revenue and increased interest in its digital product, TV revenues dropped by 21%.
New Corus partnership allows for integrations in Fortnite, Call of Duty
The agreement with adtech network Playwire will also allow for esports sponsorships and influencer work.
Corus unveils Global, specialty pickups
Despite filming restrictions and cancellations, several new and returning dramas have found a place on the schedule.
Broadcasters join forces on advanced audience segments
The new initiative will allow advertisers to plan targeted campaigns with granular segments that translate across every broadcaster.
Corus creates first social series on Pinterest
The series is part of an effort to build brand love with Slice’s millennial female audience.
Only one-fifth of Canadians want brands to stop advertising entirely
A study by Corus also found that Canadians, while overwhelmed by information, are looking for reflections of “normal life” in their media.
Will radio audiences stick around after the crisis?
Plus, even as audiences surge, lack of ad support continues to be an issue.
