Articles Tagged ‘Corus’
Inside Wendy’s all-in Big Brother strategy
On top of in-show integrations, the QSR will be the first to try out a new Twitter Moments ad product.
ICYMI: Restructuring leads to 80 job losses at Global
Plus, CSA hosts announced, and a new chatbot tool from Adobe.
CRTC seeks input from digital giants
The commission told Netflix, CBC, Google and others that it wants their subscriber and Cancon investment info, but promised not to share it.
RBC enters into three-year Corus partnership
The financial institution has positioned itself with the stars of Bryan Inc. in order to appeal to a broad audience.
Spotted! Life’s a beach
Sunwing drives a sunny message on Blue Monday in Toronto and Montreal.
Corus posts revenue, profit declines in Q1 financials
Slight overall gains in its kids content business and radio advertising were offset by sharper declines in TV ad revenues.
Fall TV strategies carry into mid-season
Our TV checkup shows most of the major networks are sticking to “escapist” programming this winter to draw viewers in.
Global brings back fall favourites for mid-season
It will only introduce one new show, and will also use Facebook to live-stream the premiere of Mary Kills People.
Groupe V beefs up its content team
Former Corus acquisitions director Catherine Vidal will develop V, Max, MusiquePlus and Noovo.ca.
Spotted! Global brings S.W.A.T. to the neighbourhood
Despite the adult appeal of S.W.A.T., the activation targeted kids and families to capture curious parents.
First Peoples Radio stations to launch in Ontario
As Indigenous reconciliation enters the national conversation, APTN’s affiliate readies its Indigenous variety format for Toronto and Ottawa.
ICYMI: CTV to air ad-free Tragically Hip doc tonight
Plus, a new kids’ content deal at Corus and Rogers’ Kiss Radio gets interactive in B.C.
TV and radio ad revenues down for Corus in Q4
Development of the company’s VOD and audience segmentation efforts will be key priorities in 2018.
Bell Media to acquire Historia and Series+ from Corus
The total cost of the transaction, which is still subject to approval from the CRTC and the Competition Bureau, is pegged at around $200 million.
Star Wars a Thanksgiving hit for Corus
The Showcase six-movie marathon leverages an 11-movie deal with the mega-franchise.
