Articles Tagged ‘Cossette’
Aeroplan launches Distinction for top earners
To promote the new tiered recognition plan, the Air Canada-based rewards program is launching its biggest OOH and print campaign ever.
Quebec dairy federation lights up a butter campaign
The federation is using backlit OOH ads in Montreal and Quebec and a website to promote the spread for the summer.
Liberte keeps it simple
The brand is promoting its Greek yogurt with its first-ever national TV campaign.
Cossette makes lunch easier
The agency and all its Vision7 counterparts have launched an app called Lunch Pail, to make lunch time simpler in Liberty Village.
La Presse launches free app
The newspaper’s free digital edition, La Presse+ is being promoted with a multi-platform launch campaign.
Government of Quebec questions openness
The provincial government has launched a new multi-platform campaign that challenges people’s perceptions about homophobia.
Vision7 launches innovation initiative
The holding company of Cossette and the EDC Group of Companies have launched an Innovation Group to foster innovation in its network.
Tourisme Quebec shows off its originality
The tourism board is using an out-of-home and digital campaign in Toronto to promote its new brand image.
Novus Media adds a new media director
Cynthia Rubino joins the agency as director of media investment from Cossette.
ICA announces 2013 board of directors
The new board will be chaired by Publicis CEO Andrew Bruce.
Juice Mobile takes top prize at 2012 Digi Awards
The company won for Most Promising Digital Media Company at last night’s ceremony, with PHD and Cossette also getting nods for work with the Yellow Pages Group.
Health Canada raises the profile on recalls
The campaign features TV and cinema spots, as well as digital and print ads, all targeted at “Dr. Mom.”
Future Shop steps up its festive game
Acknowledging that price is a major factor during the holiday shopping period, the retailer has focused its latest advertising on beating competitor costs.
Mentos takes its roll to the streets
The candy co is asking Canadians to show their minty faces with a new OOH and digital campaign.
Simons goes West with interactive murals
The department store is expanding into Edmonton, the first market outside of its Quebec base, with an ad campaign that incorporates QR codes in the creative.
