Articles Tagged ‘digital’

Active International goes digital for first Canadian campaign
The company has expanded its focus to reach more marketers and is doing so through targeted digital as well as mass reach OOH.

Online video ad spend predicted to grow 58% in three years: report
Canadian digital video viewership isn’t increasing as quickly as the ad spend is — but time spent watching is set to rise more rapidly.

Cable fading and wearables rising: study
The MTM’s new report with spring 2017 data shows what’s reaching a point of maturation, what’s up-and-coming and what’s on the way out.

Online ad revenue gains driven entirely by mobile: IAB Canada
IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.

Digital gains can’t make up for print drops: Vividata
The Globe and Mail once again topped Vividata’s rankings for overall reach, but most newspapers saw declines in print audience from last quarter.

Exploring Canadians’ video deal-breakers
A new state of the video industry study by AOL takes a deep dive into what turns Canadians off when it comes to online video.

Canadians consume more digital (and block more ads) than most: study
GroupM’s annual Interaction report found that digital media is taking up more of Canadians’ time, but the country is also above-average in ad-blocker penetration.

Slow load times tops list of turn-offs for viewers: study
With Canada’s online video ad spend expected to increase over the next two years, advertisers still face the challenge of impatient viewers.

CBC adds new web series on first responders
Save Me, starring Queer as Folk‘s Fab Filippo, is hosted on YouTube and dives into the world of professionals dealing with medial emergencies.

Adobe aims for ‘apples-to-apples’ digital and TV measurement
The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.

Online-only TV viewership on the rise: study
But it might not be as prevalent as you think: Just 11% of Canadians live without a conventional cable subscription or an antenna, according to a new report from MTM.