Articles Tagged ‘eMarketer’
LinkedIn dives into programmatic buying
The business-focused social-networking platform has introduced a tool to enable automated buying for display ads.
ICYMI: Layoffs at Vancouver magazines, ad blocking to rise in the U.S.
In case you missed it: High-level layoffs at Western Living and Vancouver Magazine, ad blocking is set to jump in the U.S. and WPP’s Sorrell on the impact of Brexit.
Snapchat launches new program, highlights impact of vertical video
Days ahead of the 2016 Cannes Lions festival, the social media platform is working hard to cultivate advertisers.
The evolving Canadian digital marketing space in 2016
An eMarketer report investigates key consumer and marketer trends that will impact the CMO’s domain in 2016.
Looking ahead: Canadian media trends to watch for in 2016
The consumer and market trends to look out for in the new year, according to e-Marketer analyst Paul Briggs.
Riding the video wave
AOL’s 2015 video Industry report shows that buyers are increasingly shifting their TV spend to digital, with 64% saying they will up their mobile budgets for 2016.
Programmatic ad spending to balloon in Canada: report
Despite a lag behind other countries, eMarketer predicts programmatic ad spend in Canada to hit $1.5 billion in 2017.
Blog: The tech route to handling ad fraud
Rory Capern, head of partnerships at Google Canada, advocates for tech-based solutions and argues that private exchanges are not a safe haven.
Canadian mobile Facebook usage on the rise
About 15 million Canadians access the social network through a mobile device, and about 10 million of them do so every day.
