Articles Tagged ‘Facebook’
Facebook changes meaning of a click
The company has updated its definition of cost-per-click, and will be optimizing the site to serve ads to those likely to interact with the ads.
ICYMI: Facebook draws on Snapchat
In case you missed it: Facebook adds features to build its teen audience; new hires at Mode Media and m/SIX.
Blog: 2D storytelling is so 2014
Ryan Van Dongen, director of connection and innovation is live from Cannes, explaining the big deal about SnapChat and Facebook’s short-term plans for 360 video.
ICYMI: Facebook’s election plans, people moves
In case you missed it: Facebook and CTV have partnered on exclusive content leading up to the October federal election and RadiumOne has a new director of sales.
Facebook ups quality of ads tools
The upgraded Ads Manager and Power Editor tools, aimed at speeding up ad creation and delivery, will be widely available in the coming months.
Twitter increases video focus
The social media co is rolling out autoplay ads and increasing its video viewability metric to 100%.
Facebook is tops for Canadians: MTM
Canadians’ use of social media networks was up in 2014, with Facebook as the most-used site in the country.
Instagram high on inaugural Canadian ad rollout
The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.
Industry reaction to new Facebook launch
UM’s Matt Ramella and Ignition Factory’s Nick Barbuto analyze the potential of Instant Articles, the new publisher-friendly release from Facebook.
Facebook brings carousel to mobile
The social media co is adding carousel advertising to its mobile units, as 85% of Canadians now access the site via mobile devices on a monthly basis.
CFL touches down with Whistle Sports
The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.
Facebook launches video app ads program for desktop
The social media co has added video editing functionality to the platform for select clients.
Mobile main ad driver at Facebook for Q1
The social media co reports that nearly three-quarters of its ad revenue came from mobile for the first three months of 2015.
Facebook creates ‘Blueprint’ for marketers
Details on the formalized training program, and how the social media co is now allowing interactions with new third-part apps, like Keek and Bitstrips.
Data Dive: Where is your target spending their media time?
New data from IPG Mediabrands breaks down the media habits of different age groups.
