Articles Tagged ‘Facebook’
comScore enhances tracking tool
The revised Ad Metrix Social allows advertisers to track ads on social networking sites.
Chevy redefines itself
The brand launches its largest integrated campaign to introduce three new cars to the market.
Malibu keeps the summer spirit
The rum brand has launched an interactive game to give it a boost as the weather cools.
Netflix announces Facebook integration at f8
The deal will see Canadian Netflix members able to share their TV and movie-watching habits with friends through account connectivity.
CBC gets socially active for new fall show
The broadcaster awards the contestant with the most social buzz on its new reality show, Cover Me Canada.
Dynamite plays spy with consumers
The clothing retail brand launches an espionage-inspired contest on Facebook to up its game on social media.
Febreze launches global ‘scentsus’
The Procter & Gamble brand’s latest campaign asks consumers to guess that scent.
Finding loyalty in likes: study
Global research co Ipsos Loyalty discovers just how much Canadians are influenced by their social networks.
The Verdict: Coast Capital Savings gets social
MiC takes an in-depth look at the credit union’s first stab at social media contests.
Mott’s searches for the face of Fruitsations
The brand targets moms for a nationwide campaign to find its next child ambassador.
The Verdict: Fifth Leg finds its footing in Canada
MiC takes a look at the results of the launch campaign from Treasury Wine Estates.
Urban young adults spending the most time online: study
Newad releases a survey looking at the online and mobile consumption habits of the young and affluent.
The Verdict: Microsoft Canada’s Do or Die lives well
Created out of a desire to connect with students, the spring campaign surpassed social media goals.
The Verdict: LG’s Facebook success
MiC dissects the campaign that led to a Facebook mandate for the tech company.
Crystal Light goes high fashion
The powdered drink maker launches an event to tap into its target demo’s passion for purses.
