Articles Tagged ‘Globe and Mail’
The CBC brings home the online hardware
Leading the way with six golds, the pubcaster’s digital properties took the most top prizes at last night’s Canadian Online Publishing Awards.
Globe Unlimited goes big for launch
The Globe and Mail‘s new online subscription services rolls out today with a multi-platform campaign that includes the newspaper’s first-ever front-page wrap.
Laura gets competitive online
The woman’s clothing co is promoting the relaunch of its site with a digital and print campaign.
The Globe and Mail rolls out paywall plans
Called Globe Unlimited, the digital subscription service hits next week across the company’s digital properties.
LCBO sets its sights online for Wine Country Ontario
Research has shown that consumers are talking about wine on the web, and so the liquor board decided to change things up with a primarily digital campaign to promote the tourism co.
In a TIFF: Globe and Mail brings Hollywood to TO
The newspaper is promoting its Globe Style section with branded installations for its sponsorship of the Toronto International Film Festival.
MasterCard sponsors Fashion’s Night Out
The credit card co is sponsoring Canada’s first FNO event that aligns with its efforts to support local shopping.
Toyota shortens creative to lengthen reach
For its 2013 Venza campaign, the auto brand is airing three different 10-second ads during a single commercial break.
Air Transat plays games with the Globe and Mail
The company is testing out HTML5 technology with an iPad banner ad game.
Next Media Stars: Walton and Whiffen’s Young Lions nod
The pair from Media Experts won the Globe and Mail Young Lions honour for their YMCA community-building plan that focuses on face-to-face interaction.
Canada kicks off Cannes
UFC champ Georges St-Pierre, Sid Lee, the Globe and Mail and strategy host the first seminar at the France ad Olympics.
Collingwood Canadian Whisky maps it out
The Brown-Forman brand highlighted the liquor’s origins with an insert in the Globe and Mail.
Partnership for a Drug Free Canada makes a bold statement
The latest print PSA was inserted in the Globe and Mail with the aim of getting parents to open their eyes to the abuse of prescription drugs.
Globe and Mail to introduce pay wall
Philip Crawley tells MiC the metered system which will launch this fall, will benefit advertisers because of increased access to reader data.
Newspaper outlooks remain positive
MiC speaks with the Globe and Mail, Toronto Star and National Post about 2011 readership gains in different markets and demographics.
