Articles Tagged ‘Google’
Media executives react to Bill C-18 agreement
Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.
Report: How marketers can build brand loyalty with new Canadians
New research from Google illustrates the opportunity for Canadian marketers to use search campaigns and YouTube to reach newcomers before they even arrive in the country.
Report: Are advertisers ready for a cookieless future?
A new report from ID5 indicates that 74% of marketers have adopted one or more addressability alternatives, up significantly from 32% the year prior.
The Brick tops the list: AdEase TV
Meanwhile, streaming service Crave enters the top 10 and Subaru drops its position in all cities except Vancouver.
Google launches a new privacy-centric ad measurement tool
The new product, Google Ads Data Manager, is designed to make connecting first-party data to Google’s ad products much easier.
Google introduces publisher controls for generative AI
Google-Extended lets individual sites decide whether their content is used to train APIs.
The Trade Desk hires ex-Google, CPG exec
Bob Cornwall joins the media buying platform’s Toronto leadership team to help manage its growth in Canada.
Google makes Privacy Sandbox widely available
Advertisers can now scale the company’s cookie-free ad targeting methods and get a look at user-facing privacy controls.
YouTube eliminates several individual ad controls
Creators will no longer be able to decide whether pre- and post-roll ads will appear on their content, or if those ads are skippable.
CRTC announces implementation plan for Online News Act
A public consultation is set for this fall, with bargaining set to begin in late 2024 or early 2025.
Google begins beta for Demand Gen ads
The conversion-focused campaign type will replace Discovery ads early next year.
Google names new head of agency and partners in Canada
Former Twitter exec Andrea MacDonald will lead work with the company’s key partners.
Google releases tool to upgrade to Performance Max
The self-serve tool is meant to make it easier to bring AI-powered capabilities to Display and Search ads.
Alphabet grows ad revenue by 3.3% in Q2
While ad demand has “stablized” in search and YouTube, the Google Display Network had a 5% dip in revenue.
Why Loblaw went digital for this summer’s Insider’s Report
After 12 years of focusing on TV, the company shifted its mix to utilize a range of tools and reach a younger audience.
