Articles Tagged ‘Google’
The Trade Desk hires ex-Google, CPG exec
Bob Cornwall joins the media buying platform’s Toronto leadership team to help manage its growth in Canada.
Google makes Privacy Sandbox widely available
Advertisers can now scale the company’s cookie-free ad targeting methods and get a look at user-facing privacy controls.
YouTube eliminates several individual ad controls
Creators will no longer be able to decide whether pre- and post-roll ads will appear on their content, or if those ads are skippable.
CRTC announces implementation plan for Online News Act
A public consultation is set for this fall, with bargaining set to begin in late 2024 or early 2025.
Google begins beta for Demand Gen ads
The conversion-focused campaign type will replace Discovery ads early next year.
Google names new head of agency and partners in Canada
Former Twitter exec Andrea MacDonald will lead work with the company’s key partners.
Google releases tool to upgrade to Performance Max
The self-serve tool is meant to make it easier to bring AI-powered capabilities to Display and Search ads.
Alphabet grows ad revenue by 3.3% in Q2
While ad demand has “stablized” in search and YouTube, the Google Display Network had a 5% dip in revenue.
Why Loblaw went digital for this summer’s Insider’s Report
After 12 years of focusing on TV, the company shifted its mix to utilize a range of tools and reach a younger audience.
YouTube creates tool to align brands with Gen Z music tastes
Advertisers can buy around a lineup of videos featuring songs that are on-trend among the in-demand demographic.
Google confirms it will block news in Canada
The company’s head of global affairs says discussions with the government did not address its ongoing concerns.
Online News Act passes, but issues remain for both outlets and platforms
Google and Meta are still prepared to block news, while publishers celebrated a “positive first step” amid lingering concerns.
EU seeks to break up Google’s adtech business
Regulators have found that divestment is currently the only remedy that would address its competition concerns.
Google’s new ad tools bring generative AI into the forefront
The company is working on features that automatically create optimized ads across search, shopping and video formats.
Matt Thornton named Google Canada’s new agency head
The former leader of the company’s marketing platform will also bring programmatic, creative, media and tech resources together under a single organization.
