Articles Tagged ‘GroupM’
Nestle consolidates Canadian media
GroupM will now handle both traditional and media for the CPG giant.
Mindshare opens new specialty division
Based out of Los Angeles, +49 Media will focus on U.S. brands and agencies looking to make their way into Canada.
GroupM ushers in a new global exec
WPP’s media investment arm has tapped a longtime researcher for the new position.
Elizabeth McCune on in-housing, talent and the supply chain
GroupM’s chief growth officer reveals where she sees the industry going and what she thinks should be left behind.
Tim Castree named North America CEO at GroupM
Moving from his position as global CEO of Wavemaker, Castree will be responsible for improving strategy and operations across the U.S. and Canada.
OMD, GroupM leading in global billings: report
In its annual report, ComVergence shows GroupM and its agencies lead in many categories, but growth is slowing.
GroupM downgrades ad growth expectations
Canada’s newspaper, TV and magazine businesses showing declines.
Rumours of TV’s death exaggerated, says GroupM
“The State of Video” report from GroupM calls Amazon, Youtube and Google the three “forces” but says linear TV is far from dead.
Amazon dominates the online shopping journey: study
A report by Catalyst looks at the changing e-commerce landscape and how marketers plan to keep up.
Mediacom hires VP of sports division
Jim Kozak joins the sports and entertainment team from Wasserman, where he was VP of properties and experience.
ICYMI: Mindshare’s new voice and visual services and more
Plus, Facebook has launched its first piece of hardware.
Wavemaker appoints new CEO
Kristie Painting takes over from Ann Stewart, who has left to pursue other interests, according to the Group M shop.
Which agencies won the most business this year?
The total value of new media in Canada was estimated at US$230 million, according to a ComVergence report.
People moves: Wavemaker, Kijiji and more
Plus, Mindshare welcomes one more to the team.
GroupM adds head of programmatic operations
Kalin Kotzev will oversee the development of the agency group’s programmatic offering, allowing more flexibility for client work.
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Behind the Buy: Sleep Country’s biggest media spend in 30 years
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Samsung leverages UGC to put real people’s stories at the forefront
