Articles Tagged ‘GroupM’
Devon MacDonald named Mindshare Canada CEO
Karen Nayler will retire at the end of July.
Wavemaker wins DanoneWave
New media tech and a focus on data drive the yogurt company towards a new partner for North America.
People Moves: Sportsnet says goodbye to Jerry Howarth
Plus, Noise Digital adds four and Media IQ hires Simon Tray.
GroupM officially cuts the ribbon on Wavemaker
CEO Ann Stewart says the agency is aiming to align itself with technology.
GroupM adds to the global C-suite
Nick Theakstone, former CEO of GroupM U.K., will assume the new role.
Stuart Garvie: There’s more to TV than brand safety
GroupM Canada’s CEO says there’s plenty more reasons to buy television than mass reach and brand-friendliness.
Pandora switches to Mindshare
The luxury jeweler moved its business from Maxus ahead of the impending Wavemaker merge.
Digital to top ad spending in 2018: report
GroupM’s forecast shows that while its growth is slowing as the market matures, digital spending will reach $7.2 billion next year.
What Rob Norman is eager to leave behind
The outspoken industry veteran on how TV and digital can get along, what Google and Facebook need to change and why he’d be happy to never have another brand safety conversation again.
Rob Norman to semi-retire from GroupM
The veteran chief digital officer will transition into a part-time role as an advisor in January.
Twitter’s new video ads positioned for brand safety
The social platform teams with GroupM in Canada on new pre- and mid-roll options.
Stuart Garvie on pricing wars and mixing up the media plan
As the Bell Media sales head preps to head back to agency life, he reflects on the changes he’s seen in a few short years — and where he still wants to see movement.
Global ad spend may slow, but Canada to remain steady: report
Despite dialed-back expectations thanks to slow economic recovery in some markets, Canada’s strong economy means brands are still spending big on advertisement.
GroupM’s Motion Content Group teams with Bell Media
The division’s director of programming Tony Moulsdale said the content deal is the largest the new company has made in the Canadian market to date.
MEC and Maxus to become Wavemaker
The former moniker of a specialized content division expands to cover the 8,500-employee media division.
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Behind the Buy: Sleep Country’s biggest media spend in 30 years
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Samsung leverages UGC to put real people’s stories at the forefront
