Articles Tagged ‘GroupM’
Rodney Perry to lead [m]Platform Canada
The former Xaxis Canada leader has also named the agency heads that will work with him as the division is formalized in the market.
GroupM adds a chief product officer
Jack Smith has been tasked with helping WPP’s media agencies develop new products and services for clients.
GroupM to merge Maxus and MEC
A six month review process is underway at the country level for the newly combined agency.
Lindsay Pattison says transformation is coming at GroupM
The media investment company’s new chief transformation officer on getting the GroupM agencies working together.
ICYMI: CBC sets Alias Grace premiere date, GroupM launches new content company
In case you missed it: Smak has also hired Amanda Ploughman and Cineplex is opening another Rec Room.
Canadians consume more digital (and block more ads) than most: study
GroupM’s annual Interaction report found that digital media is taking up more of Canadians’ time, but the country is also above-average in ad-blocker penetration.
ICYMI: Maxus one of the top places to work; Users up and revenue down for Twitter
In case you missed it: Maxus Canada named to Canada’s top workplaces, Twitter’s latest quarterly numbers, Fuse Marketing Group adds a media director and Pizza Pizza signs on with the Scotiabank Road Hockey to Conquer Cancer.
Five questions with Irwin Gotlieb about the future of Canadian TV
The GroupM chairman tells Canada’s TV industry to “get over it and get on with it” on addressable TV.
MediaCom Canada fills vacant c-suite posts
The GroupM agency has added a chief client officer and chief strategy officer at its Toronto office.
Ann Stewart upped to CEO of Maxus Canada
The long-time agency lead has been promoted following a year of account and award growth.
Mindshare Canada expands with Content+ division
CEO Karen Nayler on how the global division, which is being led by new hire Darcy MacNeil (pictured), is being adapted for the market.
GroupM adds a North American CMO
Jim Meyer has joined the company in the role, tasked with defining the media group’s benefits in the market.
Molson Coors retains MEC
The GroupM agency has kept the account in Canada following a review, while Publicis Media has won the business in the U.S. and U.K.
GroupM’s Rob Norman on programmatic TV obstacles and the live video conundrum
The agency has previewed its annual Interaction report, which indicates that despite media buzz, the jury is still out on live video.
UM wins Tim Hortons
The Mediabrands agency has been awarded the account following a review.
