Articles Tagged ‘GroupM’
Canadian mobile users getting fickle with apps
Low adoption of wearables and health apps and a rising use of banking apps are amongst the findings of a new Canadian mobile report from GroupM’s Catalyst.
Mindshare adds a director
Karine Huard has joined the agency’s new Montreal office as its director of business development and strategy.
Schick goes content-heavy with new campaign
The shaver’s new multiplatform push delves into new areas for the brand, including custom content on AOL and Spotify.
Ari Bluman of GroupM passes away
The agency’s chief digital officer for North America succumbed after a long battle with cancer.
Xaxis Montreal’s new account services lead
Jason Cobbler joins the programmatic platform just as it opens a new Quebec office with GroupM.
GroupM puts a stake down in Quebec market
Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.
ABC upfront 2016: a Notorious new Thursday, more family fare
Mindshare Canada’s Tonia Beale reports on the company’s presentation and new additions to its drama and comedy slate (Quantico pictured).
ICYMI: Maxus Canada recognized, ads coming to NBA jerseys
In case you missed it: Maxus Canada has been named one of Canada’s Best Workplaces, Canadian agencies win at the OBIEs and ads are coming to NBA jerseys.
MEC launches content division
Called Wavemaker, the global launch will be led by Tim Flattery.
GroupM launches Live Panel
The holding company has come out with a consumer and media insights solution to be used across its partner agencies.
Mindshare names new leadership
Ernie Simon has been promoted to CEO for North America.
MediaCom Canada adds a director
Charmain Emerson has joined the team as director of new business and marketing.
Instagram expands its video options
Unilever is the first partner for Instagram’s new 60-second video ad unit, using the spot to introduce its latest brand platform to French Canada.
The Big Picture: Maxus’ CEO Lindsay Pattison
The agency head outlines her three-T agenda for global change, and notes how Maxus’ Canadian outpost is faring.
GroupM wants more from Canadian publishers
In keeping with advertiser demands for more transparency, the agency is bringing a 100% viewability standard to the market.
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Behind the Buy: Sleep Country’s biggest media spend in 30 years
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Touché! wins new grocery client in Quebec and New Brunswick
