Articles Tagged ‘Hershey’
Hershey rides Toronto streetcars to promote its Cookies ‘N’ Creme brand
The takeover is part of a broader strategy to reach Gen Z and Millennials.
ICYMI: Tug expands mandate with U of T’s Rotman
Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.
How Hershey is getting into living rooms for Easter
As people around the world prep for an untraditional holiday, the candy-maker turns to an untraditional media.
Hershey goes fully cinematic to promote new ASMR film
It’s a Requiem for a Peanut Butter Cup: Hershey’s unique new film is getting the Hollywood treatment with its media plan.
Spotted! Reester rides the Rocket
A life-sized Reese Easter treat rode the TTC, grabbed a snack and walked a dog to drum up some Easter egg-citement.
Dr. Oetker, Hershey donate to Fort McMurray via media barter
IPG’s Orion Canada had orchestrated the donation of the brands’ chocolate and pizza for embattled residents of the Albertan town through a media barter donation.
Spotted! Reese spreads out across Toronto
Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.
