Articles Tagged ‘Hudson’s Bay’
The Bay launches its fall lookbook on Pinterest
The retailer is hoping to reach Gen Z consumers at the moment they are making big life and home decisions.
HBC hires new paid media lead
Doron Dinovitzer is going client side after a year at Horizon.
Hudson’s Bay goes digital-first to mark customers’ ‘homeiversary’
The retailer’s full-funnel campaign is supporting customers’ at-home buying to improve their “sanctuaries.”
Hudson’s Bay forgoes a traditional media buy to plug its iconic stripes
The iconic pattern can be used to adorn clothing and decor within the popular Animal Crossing game.
BMO keeps a hold on Toronto, Montreal: Media Monitors
Local, Asian auto industry continues to drives top buys in both markets
Hudson’s Bay, Koodo rule December radio in Toronto: Media Monitors
We look at the top buys for the last two weeks of the month.
Hudson’s Bay, CTV take top spots: Media Monitors
While financial services dominated Toronto’s top category for another week, the auto sector was #1 in Montreal.
Hudson’s Bay, CTV take the top: Media Monitors
Auto dealers were still the biggest category buyers in both Toronto and Montreal.
Social leads the way for the COC’s PyeongChang campaign
Experiential will also play a major part at the brand-heavy Olympic House.
Hudson’s Bay takes the week: Media Monitors
The retailer bought the most radio advertising in Toronto for the week of April 11 to 17.
Hudson’s Bay buys the top spots: Media Monitors
The retailer purchased the most radio advertising in Montreal and Toronto for April 20 to 26.
Hudson’s Bay buys the top: Media Monitors
The retailer bought the most radio advertising in Toronto and Montreal for the week of April 13 to 19.
Elle Canada gets shopping with Dior
Consumers are encouraged to click-to-buy in a new series of videos.
Elle Canada and Hudson’s Bay partner for test project
The TC Media magazine has teamed with the retailer for a first for both brands, creating a set of five videos that allow viewers to shop from the spots.
