Articles Tagged ‘IKEA’
IKEA’s latest campaign spans linear and CTV
The media plan was designed to create emotional resonance among Canadians looking for affordable home solutions.
Toyota leads AdEase radio ranking, Volkswagen follows
Both automakers were the most active advertisers from Aug. 19 to 25.
Rogers dominates the airwaves: AdEase radio
The telco increased its buying in the week of Aug 5 to 11, compared to the previous week.
IKEA’s campaign shows it’s products in real life
The media plan includes OOH digital ads and an OLV on social media and streaming platforms.
McDonald’s and Tim Hortons push their buy on radio
AdEase’s latest report shows that the QSRs now top the rankings of most active advertisers.
Toyota continues at the top of the radio charts, Rogers increases its buy
IKEA and Desjardins were also among the biggest movers for the week of April 22 to 28, according to AdEase.
Toyota stays at the top and IKEA increases its purchase: AdEase Radio
The home furnishing brand was one of the week’s biggest movers, climbing 380 places in Edmonton.
IKEA is encouraging consumers to stop paying for SHT
The furniture retailer hopes to start a national conversation about the double tax consumers pay when they shop circular.
IKEA’s first-ever live stream on Twitch a success
The retailer and agency Carat ran a live-stream in which gaming influencer Bawkbasoup toured an IKEA store at night.
Thinkingbox names Alex Panousis its chief growth officer
The veteran media agency executive moves to the creative experience agency’s C-suite to lead its upward trajectory.
IKEA focuses on visibility for season two of its web series
Trailer promotion, higher impact placements and snackable content seize on an opportunity to extend the consumer journey.
IKEA goes home “Swede” home
Each episode of the bi-weekly series is based around specific home solutions.
Pinterest rolls out new quiz unit, with IKEA Canada first to try it out
With more homebodies looking for at-home creativity and a broader drive toward ecommerce, the quiz is giving Pinners a new way to curate their boards.
Marilyn Denis integrates IKEA into broadcast and podcast
The full-court push is part of an effort to get more consumers seeking out the IKEA catalogue.
The MiC Nice List for 2017
Our editorial staff picks a few of its favourite media executions from the past year.
